Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... possible in traditional retail formats such as malls, high streets, and department stores because they are predicated on reaching the widest swath of consumers possible, and as a result, they fail to connect on an emotional level with their mass audiences. Young people are desperate for retailers to speak to them personally and echo their lifestyles. Side streets, lifestyle boutiques, and retail collaborations survive and thrive—and steal young shoppers from traditional stores—by creating a ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.Technology has afforded shoppers superpowers of sorts; they can access virtually any product at the click of a button and compare prices with ease, meaning that selection and sales are no longer the major differentiators they once were when choosing among retailers. In this modern shopping landscape, in which many stores offer the same or similar products and ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... retailers with numerous types of product offerings, such as clothing and accessories, beauty, housewares, etc., since it eases the hassle of having to choose different stores for each of these items if they’ve already decided they’re a fan of the overall brand; yet, they want brands to have cohesive, curated selections that are thoughtfully arranged. Anthropologie is responding to this desire by restructuring its stores to include more individual boutiques for different product categories, thereby ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... have tried separately.RACHEL, 24, UKMoving forward, retailers should be aware that licensing deals with high-end designers will have less impact with trendsetting young consumers than will meaningful mentorships with independent or lesser-known brands. From a practical standpoint, the retailer benefits from being able to infuse innovation without having to overhaul its business model with something permanent. Since young consumers have a wandering eye, introducing new offerings developed by indie ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... acquiring products and services to being more about the experience formed around the acquisition of those products and services. Even when young people make a purchase, it's based around a deeper feeling of fulfillment; the particular item or access they’ll gain from their transaction is just one small part of the larger experience. The modern version of retail is focused on finding connectedness, meaning that community reigns supreme over commerce and is key reason that young consumers will choose to ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... whether they plan to buy anything on that particularly trip, which speaks to Ys’ Fauxsumerist tendencies. The best experiences speak to children as consumers, not merely keep them busy and entertained while mom or dad shops. Retailers are tapping into this by providing features and offerings that provide entertainment and esoteric delight to all parties (see examples below).For marketers, understanding the new factors incentivizing parents to shop will be crucial in building retail experiences ...