Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... , like buying things to last a lifetime rather than making cheap purchases.ELIZABETH, 33, UKThis Buy Not consumer awakening has been particularly driven by the holiday season. From Black Friday to Cyber Monday, consumers’ wallets are now tugged at in a far more invasive manner than in the past. As participants noted in qualitative research, there’s a perception that most retailers are in constant sale mode, which sometimes makes young people perceive these retail “holidays” not as a privilege but as ...
The One Dec 10, 2015 marketing relationships retail customer service love ... and appreciated. This can be done regularly through loyalty programs and by recognizing special occasions that are significant to their relationship with consumers, as British retailer ASOS does in emailing shoppers each year on the day they made their first purchase. The brand even encourages shoppers to tweet a picture of the first item they bought with the hashtag #ASOSAnniversary to commemorate the day. In celebrating their anniversary with consumers, brands can also learn and highlight how ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , shoppers are attending pop-up events and scanning QR codes to make purchases. Even big box stores are entering the country without a physical retail footprint, finding that they don’t need one to reach coveted Y and Z consumers. A side benefit of taking this approach is avoiding the exceedingly high cost of real estate in major Chinese cities, though retailers still need significant marketing efforts to get noticed in the increasingly crowded marketplace. - International YouTube Stars - As Ys and Zs ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
The Future Of Experiential Retail Jun 24, 2019 ... a viable retailer of the future. In their lifetime, both Ys and Zs have seen so many industries and products democratized by technology and the Internet and are therefore accustomed to instant access to once-exclusive luxuries. They expect no less than the same access when they shop, no matter the vertical or category. CVS is one such retailer that is addressing this very need: it’s piloting three new HealthHub retail concepts in Houston, which will grant customers access to a variety of ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... tech experimentation: youth already see fashion as the third most innovative industry out of 23. By embracing artificial intelligence, augmented reality, and virtual reality, brands can make sure they're leading the pack. But the embrace of tech isn't limited to fashion and beauty: retail stores across the board are taking advantage of cutting-edge technology to draw shoppers in and serve up exactly what they want. ARTIFICIAL INTELLIGENCE IN RETAILYs and Zs have come to expect personalization in ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... checkout or having a barcode in their app scanned by the retailer. While the two are interchangeable in many ways, WeChat Pay is more social-focused (as it's built into WeChat, China's largest social network), while Alipay is more commerce driven due to its connection to Alibaba-owned Taobao, the world's largest shopping website. Alipay and WeChat Pay are both expanding outside of China as retailers make an effort to capture Chinese expats and tourists. Notably, both apps are built for Chinese citizens ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...