Video Game Time Mar 22, 2017 gaming competitions eSports ... , an initiative to grow diversity and inclusivity in the world of eSports. The company has several pro leagues based around games including CS:GO, Gears of War, and Halo 5: Guardians, among others, and together with Intel it offers the Intel Extreme Masters international tournaments held around the world.Major League Gaming Major League Gaming, one of the longest running gamer leagues operating since 2002, was acquired by Activision Blizzard in 2016 for $46 million. MLG has featured competitions ...
Numbers Game Mar 20, 2017 technology quantified self sports ... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...
Play The Game Mar 15, 2017 community play sports ... is likely due to concerns over the safety of the latter. Among UK teens, soccer, badminton, and swimming are the top played sports. Although these activities are reflective of cultural preferences, it’s telling that aside from soccer, these sports don’t pose as much concern over serious injuries as others. We foresee youth’s participation in many of these safer activities (e.g. running, tennis, swimming) continuing to grow, while more “dangerous” sports need to adapt or they risk losing relevancy ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... luxury handbag, while Nike’s running clubs and Lululemon’s yoga classes ultimately serve to drive sales of expensive shoes and apparel. Even pricey food and beverages that help Ys become a healthier, more sophisticated, better version of themselves benefit from the halo effect of personal transformation and can be deemed luxuries. These types of wellness expenses align with young people’s WELLth Investor mentality. Though health and wellness spending on food, fitness, and activewear are some of the ...
Identity Theft Jun 19, 2016 family parenting relationships ... ., toilet paper, detergent) | Running errands | Home decorating | Grocery shopping | Pet care | Clothes shopping The majority of parents, especially moms (71% in the U.S. and 62% in the UK), tend to spend less money on themselves so that they can spend more on their children.A quarter of parents have less time to care for their own health and nutrition now that they have children. ...
Major Dads Jun 10, 2016 family parenting dads ... of the store at the end. It’s a proud, yet subtle, nod to the important work fathers do as parents. LEGO recently introduced a new play set that includes a stay-at-home-dad figure. The scruffy, bearded male figurine wears a casual plaid shirt while pushing a baby in a stroller, while the mother is clearly outfitted in professional attire.“Dad’s Day With Baby,” a 30-second spot from WELLS FARGO, chronicles a young father’s busy day of running errands with his infant. The commercial was lauded ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... billion: more than both Oprah and The New York Times.THE BUGLE Co-hosted by John Oliver and Andy Zaltzman, The Bugle covers world politics and issues through a decidedly British satirical lens. The weekly podcast, running since 2007 and once hosted by Times Online, is now an independent series. As of April of this year, it received more than 500,000 downloads a month. - Tech - VOTER Billed as “matchmaking for politics,” Voter employs the swipe left/swipe right model to help people ...
Pairing Off Dec 02, 2015 global relationships apps dating ... usually feel a need to qualify their initial interaction by countering it with an aside indicative of kismet (e.g., “We would’ve met anyway,” “We both love running marathons!”), much in the way couples who first met while drunk at a bar sometimes exhibit a similar shame. While Gen Xers and older Gen Ys normalized online dating, they came of age using platforms that were more focused on long-term commitment (think eHarmony and Match); in contrast, older Gen Zs and younger Ys are experiencing a digital ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... yourself?Those who need each item taken care ofSummary of have done this/interested but have not done yet Home maintenance | Home cleaning | Lawn care | Laundry | Tutoring children | Grocery shopping | Running errands | Meal preparation (e.g., BlueApron, Plated, personal chef) | Home goods item shopping (e.g., toilet paper, detergent) | Home decorating | Petcare | Clothes shopping RUSH DELIVERY Today’s youth lead such busy and hectic lives that time has become a scarce resource. In the ...