For Love And Money Sep 08, 2015 career mentoring salary startups work-life balance ... industries (44%), earn recognition and awards (29%) and receive regular promotions (28%). Which of the following, if any, would you need in order to feel complete or fulfilled in your work life? A high salary | Being respected in the industry | Making a difference in the world | Being well-liked by colleagues | Recognition /awards | Regular promotions | Having a prestigious job title An active social life through work | Having people report to me | Business travel | Running the company ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... health. To inspire people to get moving rather than be couch potatoes, water brand Vittel launched a Couch Converter campaign, through which people could have their old sofas transformed into unique running shoes. After users uploaded a photo of their couch to a microsite and sent in pieces of the fabric, designers and shoemakers turned their swatches into a custom pair of trainers. See how Vittel turns couches into personalized sneakers.Powerade recently created “workout billboards”consisting of a ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... running track. Just as wellness-oriented retail environments are becoming increasingly crucial, so too is stress-free service. 60% of Ys and 74% of Trendsetters wish brands would help them better manage their stress levels, and even seemingly small changes can have a positive impact on a customer’s impression of a brand. Greeting guests with cold-pressed juice samples (as Lululemon has done), offering personal shopping assistants across all price points (as at Topshop stores), or having the checkout ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... always stay current. Rather than having to seek wellness outside of their living space, Ys are looking to find it on their doorstep given their penchant for having instant access to everything they want and need. - WELLNESS ON SITE - PLAYA VISTAPlaya Vista has a 10,000-square-foot gym with state-of-the-art fitness machines, a running track, personal training, and classes including yogalates, boot camps, barre, and water aerobics.ONE SANTA FEOne Santa Fe has a zero-edge pool, saltwater ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... drive balance between betterment and leisure, discipline and indulgence. Their definition of wellness is broader than immediate associations of things like green tea, meditation, and marathon running. Things like blocking off a Friday night to catch up on House of Cards, getting a weekly pedicure, or planning a diet cheat day are also considered a personal investment in relaxation and balance, which aid in their wellness. Understand how your consumer views your product or category, and what role ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... at the same fitness level and who have similar interests and fitness goals. Users indicate which activities they like to do, their body type, the gym they belong to, their preferred workout times, and the gender of their ideal workout partner.RUNWITHRunWith lets users find planned runs happening nearby, join or create running groups, and manage their fitness schedule via an in-app calendar. 68% OF Ys AND 81% OF TRENDSETTERS BELIEVE WELLNESS USED TO BE SOMETHING INDIVIDUAL BUT NOW BRINGS PEOPLE ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... It,” demonstrates how when wellness is a shared experience, it pushes people to do their best and helps them feel part of a community.Watch the video to see how Asics inspires a sense of community through running.SOULCYCLESpinning studio SoulCycle regularly hosts charity rides that benefit a multitude of causes, from breast cancer research to the 9/11 Memorial.INVESTING IN WELLNESS Most Ys invest energy, time, and money in pursuit of their wellbeing. Ys are not only more likely to invest time in ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... .” Whether it’s following the pregnancy and projects of blogger Joy Cho of Oh Joy!, regularly trading comments with an Instagrammer that shares the same taste as you, or obsessively trailing the running commentary of a video game streamer like PewDiePie that unabashedly goofs around like he is your best friend, the scope and breadth of the digital relationship will only continue to grow. While brands have already needed to act as friends to consumers (Brand Friends Forever; Cassandra Report, Winter 2012 ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... partnered with comic book publisher Dark Horse to create a trio of coffee table art books inspired by three of the developers’ most popular and artistically ambitious titles.Within the past year, MoMA has acquired more than 20 classic video games for its permanent collection, the first 14 of which were featured in the long-running exhibit Applied Design.Last year, curators at the Smithsonian American Art Museum created an exhibit called The Art of Video Games, which ran in DC for six months before being ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... marketing involved running an ad alongside a competitor’s, or in the vicinity of a rival brand’s outpost. Mobile-enabled geoconquesting takes the tactic to a new height of real-time engagement. By creating a geo-fence, or a GPS-enabled boundary, around a nearby competitor’s location, brands can push promotions and deals to consumers in an effort to lure them out of the competition’s territory and into their own stores. The effort presents a somewhat more aggressive approach to beacon technology and ...