Marketing Tips Mar 13, 2017 marketing play sports ... typically play in the sports space, consider showing how it can connect to elements of sports culture, from the rituals and food associated with sports to the fashion and energy around games. IKEA IKEA’s “Win at Sleeping” campaign compares one’s rituals getting ready for bed to athletes getting ready for a sporting event. The brand asserts that to get the best night’s sleep and feel refreshed the next day, consumers need to get geared up as they would for a competition. Autotrader The ad ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... dance) | Meet-and-greet or signing related to an entertainment property | Fan festival (e.g., VidCon, Comic-Con) | Film festival | Listening party (e.g., an album release) | Interactive theater experience in which the audience is involved in the show (e.g., Sleep No More) | Wellness/exercise tour | Festival specific to an entertainment property (e.g., Shrekfest, Gilmore Girls Festival) | Trivia event for a specific entertainment property (e.g., trivia about a specific TV ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... help of Quaker Oats, they devise a solution: to take dance classes together. The spot shows them bonding over the shared experience, while also reflecting the more involved role of fathers today (see Major Dads).Tempur-Pedic The “You’re Important. Sleep Like It.” campaign from mattress company Tempur-Pedic includes an emotional ad with real moms, in which their families discuss how much they appreciate and love their moms for all that they do. Aside from forging deeper bonds among family members ...
Identity Theft Jun 19, 2016 family parenting relationships ... % of UK parents think it’s very easy to achieve personal growth while being a good parent. With parenting comes both a loss of free time and a loss of sleep. As such, many parents find themselves with earlier bedtimes, which means they have less time in their day to enjoy hobbies and interests. Similarly, their freewheeling approach to travel is stunted once they have children. Often, two-parent households will take turns enjoying their respective hobbies and dream travel destinations, which means ...
Major Dads Jun 10, 2016 family parenting dads ... , by default, were front and center as nurturers, while fathers were relegated to the background as family breadwinners. Mothers bore the brunt of parenting challenges, from diaper changing to sleep training, while fathers had the privilege of swooping in as the lovable clown available for five minutes of roughhousing before handing duties back over to mom. Today, that divide of parenting responsibilities is morphing for a number of reasons. For one, Gen Ys are inherently open-minded and ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... share quite a bit about my child on social media. He is an important part of my life, so I don't feel any reason to keep him from the world. I usually share photos and stories... I would say I have more photos of my child on social media than I do of myself. I always put photos of him in new outfits or sleeping with his favorite toys.”HEATHER, 28, ALRecently, however, the tendency to only show the best aspects of parenting is inciting a backlash. Modern parents are feeling uneasy about the ...
Break It UP Dec 07, 2015 relationships dating divorce ... place on their deep-rooted relationships with friends (see Friends With Benefits), spending time with them is their top way to deal with a breakup, and significantly more turn to friends first than they do family. Entertainment also provides much relief with a third saying they watch TV/movies; youth in South Africa and the U.S. are especially likely to do so.Which of the following do you do to deal with a breakup?Select all that apply. Spend time with friends | Watch TV/ movies | Sleep/ stay in ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... intelligent conversation about a topic of which they previously had limited knowledge. Moreover, they don’t feel like they need to cut someone off just because they don’t want to sleep with them. Forty-three percent say that if they go on a date that doesn’t result in a romantic connection, they can still develop a friendship with that person. I think dating for the sake of dating is not always a negative thing: it can teach people a lot about themselves and what they will look for in a partner. It ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... change with each new partner. How one defines a relationship is fluid today, as the word "relationship" itself can refer to a committed partnership just as much as it can an open relationship or a series of sporadic hookups. Increasingly, relationships can be purely physical given the rise of location-based apps that allow users to find someone to sleep with on-demand. Conversely, it’s easier than ever for relationships to be strictly emotional, especially as technology enables people to forge deep ...
Open House Sep 10, 2015 community home décor ... places where people can sleep. One place that provides me with a sense of home is my CrossFit gym. I'm free to be myself and do what I love there, and the people there are like a second family to me. MARCIA, 31, GAHome was a fairly universal concept for previous generations of young adults as they nestled into a place of their own, but for Ys, it’s more likely to be customizable and constantly evolving. They’re continually searching for physical areas where they can feel at home to complement the ...