GPS (Global Positioning Success) Sep 18, 2014 global marketing ... an even greater sense of global unity. Focus on what brings young people together, rather than what divides them. Netherlands-based airline KLM held a contest for individuals around the globe to submit funny clips showing the hilarious and dramatic consequences of smartphone addiction. The campaign resonated with Ys worldwide by addressing a widespread and relatable problem while also providing a source of comic relief.Burberry worked with Google to develop Burberry Kiss, a campaign that ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... , also presented by David Zwirner Gallery. Despite only being allowed 45 seconds in the show’s “Infinity Mirrored Room,” show-goers lined up for hours for the ultimate reward: a selfie in the otherwordly glittering room of reflected LED bulbs. Days before the show’s closing, there were 2,586 hashtags for #DavidZwirner, 1,045 for #DavidZwirnerGallery, and 1,354 for #IHaveArrivedinHeaven, all on Instagram.Light artist James Turrell attracted smartphone photographers on both coasts with recent shows at ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... Counseling, which provide personal guidance, help them build identity, and give them a sense greater purpose—all while keeping them entertained. Deriving personal value from pop culture is not an entirely new idea. Individuals have always relied on their culture preferences to define themselves and their personal taste. But the increased presence of pop culture in day-to-day life, made possible by the rise of smartphones and tablets, has led young individuals to view the content they carry with them as ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... ME THEREA recently granted patent by Google proposes an ad delivery system that could quite literally drive traffic to brick-and-mortars as a result of mobile ads. The service would allow marketers pushing ads through Google to offer a discounted ride to a store to redeem a special promotion or discount. If actualized, smartphone users could simply press a “get me there!” button to summon a taxi to deliver them to the product or place being advertised. Whether rides would be offered would depend ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... visit a URL via their smartphone and type in a pin, their phones become linked to the shopping bag on the store’s window, allowing for mobile purchasing.Peapod grocery delivery service installed shoppable billboards at train stations in 2012, inviting commuters to scan a QR code to download the PeapodMobile app and scan and buy products displayed. - KIOSKS/VENDING MACHINES - Vending machines have traditionally dispensed drinks and snacks, but are no longer limited to these categories; in recent ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... ’ connected retail lighting system uses mini LED lights to direct shoppers to the products they need, and maps an optimized path through the store. Personalize your promotionsSmartphone-linked signage, a prototype product by Toshiba, connects via Bluetooth to viewers’ smartphones, allowing them to control and customize the content displayed.Be a guideThe Rubens House museum in Antwerp created an iBeacon-powered mobile app that guides visitors through an interactive tour. Video: See iBeacon in action at ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... on which the program is built, SAP HANA, analyzes the data to distill insights on individual customers, which are then relayed to employees on the sales floor via their tablet devices. eBay’s Retail Associate Platform is an app for its retail partners, which supplies store employees with information about customers’ likes/dislikes, previous purchases, and items they’ve viewed on the store website. Shoppers can opt in to receive the white glove treatment by checking in on their smartphone before ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... and Cricket’s Circle use algorithms and conduct research to create time-saving, pared-down lists of top products. Expect to see the rise of more companies who do the hard work of sorting and making sense of reviews, and the integration of “top” reviews into shopping spaces prior to the product page. Consider a mobile option that would let in-store shoppers scan an item with their smartphones to pull up comments and ratings that appear across the social network. - REAL TIME ADVICE - New ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... exclusive to subscribers. Though the music isn’t distributed in a typical album format—weekly deliveries range from two to four songs—the overall quantity of songs released is akin to that of a traditional label. MUSIC MESSAGINGMessaging apps from Snapchat to WhatsApp have become key utilities on the home screens of young smartphone users; yet, until recently, the category has been primarily text- and image-based. New messaging services, however, mimic the more multimedia-inclined behavior that is ...
Total Recall Dec 13, 2013 technology apps ... Android, logs users’ smartphone activity in order to provide comprehensive “day in the life”-style histories, searchable by date.ENHANCED LIFELOGGINGThe Everyday app is a smart timeline journal that acts as a one-stop-shop for storing and tagging one’s photos, videos, feelings, and activities, and provides year-old memories via its “blast from the past” feature. ...