Digital My Gaming Life Dec 19, 2014 gaming consoles eSports mobile ... in gaming platforms and are more likely than teens to also play console and online games. How often, if ever, do you do each of the following activities?Summary of "At least once per week" Play mobile games | Play online games | Play console games PLAYER PLATFORMS When it comes to gaming, young people are significantly more likely to play via their smartphones than on their tablets or laptops. Mobile is also the most popular platform among Ys, though by a smaller margin. How often do you play ...
Digital My Mobile Life Dec 18, 2014 communication technology apps messaging mobile ... wish they didn't feel so dependent on their phones. Nearly 60% of 25- to 34-year-olds admit that they'd be completely lost without their phones. To what extent do you agree with the following statements?Smartphone ownersTop 2 Box "Strongly agree" and "Somewhat agree" My mobile phone is my most important electronic device | I would be completely lost without my mobile phone | I wish I didn't feel the need to always have my mobile phone on me | I couldn't live without text messaging | My mobile ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... online, in-store, or via mobile device (e.g., smartphone, tablet)? In-store | Online | Mobile ON/OFF CONSISTENCY GYs want a brand to have a consistent image in-store and online—this is true for more than 4 in 5 Ys in Brazil, India, and China. How important to you is it that a brand...?Top 2 Box “Very important” and “Somewhat important” Has a consistent image that is the same in-store and online THOUGHTS ON ON/OFF SHOPPING I prefer to shop in a store because I like to see and touch the ...
Global Y Media Sep 24, 2014 global media & entertainment social media ... . That’s really interesting to watch. GURAV, 25, INDIAVITAL ENTERTAINMENT Music consistently rises to the top as a vital part of Ys’ lives across the globe. Movies and travel are also highly important, particularly in developing countries. Social media ranks strongly in India and China, as does fashion in South Korea. How important are each of the following things to your life?Top 2 Box “Very important” and “Somewhat important” Music | My smartphone | Travel Movies | Books | Comedy TV | Social ...
POP Play Jun 24, 2014 gaming media & entertainment consoles eSports mobile ... expensive | I don't mind paying for video games | I often recommend games to friends | I love to play in virtual worlds | Overall, I play more games than I used to | I think games make me smarter | I make an effort to keep up on the latest news from the world of gaming | I prefer old-school games to video or mobile games | I prefer to play video games on my smartphone than any other device | I feel guilty when I spend time playing games | I think games are mostly a waste of time 6 IN 10 ADMIT ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... view the online products on a computer and, if I decide to make a purchase, it’s also a lot easier to put in my personal information (home address, credit card info, etc.).MICAH, 17THE DEVICESYoung consumers use the technology already at their fingertips to optimize the shopping experience. Their different devices serve unique purposes in the path to purchase. In general, laptops are the preferred shopping device for both purchasing and the bulk of pre-purchase research. Smartphones are most ...
Consumed Consumer Mar 24, 2014 ... some fleeting notion of what’s cool. PATRICK, 23My generation values having options and flexibility. Previous generations only had a few stores to shop at and a limited product selection to choose from. But now we have plenty of choices in terms of brands, and different ways in which to shop, be it in a store, on a smartphone, or online. We care a great deal about convenience. If a store can’t accommodate our needs, we’ll go elsewhere. MAX, 26My generation is demanding and impatient when it comes ...
Digital Communicate Dec 26, 2013 communication apps ephemeral messaging mobile ... on the Internet or their iPhone/smartphone constantly. Who calls anyone anymore? I know I don’t. I’d rather touch base with someone on Facebook or in a text than call them. EVA, 29Digital communication makes regular conversations seem antiquated and awkward. For example, in most social settings, many people resort to checking their smartphones or device as opposed to sparking an organic, in-person conversation. This is a challenge because I feel the essence of communication is rooted in face-to ...
Digital Life Dec 24, 2013 communication media & entertainment social media ... | Games/ Gaming | Fashion/ style | News | Shopping | Sports TECH OWNERSHIP Almost half of 14- to 34-year-olds own a tablet. Which of the following do you own or have in your household? Select all that apply. Desktop/laptop | TV | DVD player | Smartphone | Digital camera | Video game console/system | Cable/satellite TV service | Mobile phone | MP3 player (e.g., iPod) | Tablet (e.g., iPad, Kindle Fire) | Portable gaming device (e.g., GameBoy, PSP) | Premium cable channels (e.g., HBO ...
Gender Consumer Sep 21, 2013 ... lounge," where women can take a break from shopping, watch some TV, browse through magazines, or just relax | An iPad-enabled sales team that can access your previous shopping data, preferences, etc. | Curated looks/ styles only available in-store | None of the above Embrace technology and use it to create a closer connection with your customers. Don’t abuse it, though—don’t make a smartphone app just to say you did. Make one because you’re actually going to make it useful. ANTHONY, 25I think ...