Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... platforms don’t have this challenge because consumers’ eyes are already on their smartphones. As Snapchat’s chief strategy officer Imran Khan describes, when reaching people via this medium, content makers and advertisers “have complete, exclusive command of the user’s smartphone.” ACTION ITEMSYouth are turning to social media to fill moments when they’re bored, a role that TV has filled for previous generations. Brands should release entertainment that’s unique to social ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... , and have undamaged exterior packaging.eDivvCreated as a place for people to unload the plethora of beauty and makeup samples found in retailers’ free gifts and in subscription services (e.g., Birchbox), eDivv is a community where members can buy, sell, or trade unwanted beauty products with fellow cosmetics fans.GazelleGazelle buys and sells pre-owned consumer electronics. The service pays cash for used smartphones, tablets and desktops, all of which it inspects and certifies before selling them ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... scrapbooks—but never before have they had such a large audience following along in real-time and evaluating them on their efforts. Modern parents, equipped with smartphones and social media accounts, feel an inherent need to chronicle their children’s activities online; a quarter of parents in the U.S. and nearly two in 10 in the UK say that documenting their child’s life on social media has become second nature to them. This tendency to regularly provide updates of what their kids are doing is ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... most important qualities their child can possess. In the UK, where people historically take a certain pride in maintaining civility, parents consider good manners to be the third-most important trait, topped only by confidence and kindness. It ranks fourth in the U.S., behind confidence, kindness, and intelligence. Good manners have become especially relevant to parents in recent years, as they’ve seen how over-immersion in smartphones and the like have contributed to a loss of social decorum among ...
The One Dec 10, 2015 marketing relationships retail customer service love ... Brand Friends Forever). As people carry brands around in their pockets via their smartphones, brands have become constant companions. Consider how consumers now have instantaneous two-way interactions with brands on the very same personal devices used to connect with their current or potential romantic partners. Despite this increased intimacy, many brands still regard individuals as mere business transactions. Yet, they should view them as possible romantic partners whom they need to woo in order ...
Debranded Oct 05, 2015 ... against neutral backdrops are a staple of the Saturday sensibility.windowpane print Multiple items feature a windowpane print that can be colored in; the shop also sells a pack of fabric markers for customizing any of its solid or neutral items.f.i.y. guideThe brand’s F.I.Y. Guide shows shoppers how to wear items ranging from cardigans to purses to swimsuits to jewelry in multiple ways.smartphone accessoriesiPhone accessories help consumers to amp up their blank-slate smartphones.design a weekenderA ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... because I don’t like to keep people waiting. I think that’s kind of mean.” Services are emerging as a solution to such gaffes that provide away messages for smartphones much like “out-of-office” notifications do for emails. These allow Zs to remain part of a conversation and maintain an air of social nicety even when temporarily unavailable. Conversely, ignoring someone can be used as a power play, so Zs are also gravitating towards apps and platforms that indicate when their messages have been read ...
Global Y Dream Sep 18, 2014 career family global ... tips and advice. Smartphones are the ideal way to reach Ys in these countries, where 87% say their devices are highly important to their lives. While 62% of GYs overall want brands to communicate directly with them, that number rises to 82% in India and 73% in China. A similar proportion wants to share their feedback and advice with brands. In these emerging markets, Ys are looking to brands to help them achieve a better life. In the new consumer culture, brands have the opportunity to champion ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... Counseling, which provide personal guidance, help them build identity, and give them a sense greater purpose—all while keeping them entertained. Deriving personal value from pop culture is not an entirely new idea. Individuals have always relied on their culture preferences to define themselves and their personal taste. But the increased presence of pop culture in day-to-day life, made possible by the rise of smartphones and tablets, has led young individuals to view the content they carry with them as ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... ’ connected retail lighting system uses mini LED lights to direct shoppers to the products they need, and maps an optimized path through the store. Personalize your promotionsSmartphone-linked signage, a prototype product by Toshiba, connects via Bluetooth to viewers’ smartphones, allowing them to control and customize the content displayed.Be a guideThe Rubens House museum in Antwerp created an iBeacon-powered mobile app that guides visitors through an interactive tour. Video: See iBeacon in action at ...