The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... adults. Brands shouldn’t miss the opportunity to help Zs get better sleep given the severity of the issue in their lives and their growing desire to correct it. Brands across all industries can help Zs sleep soundly by providing soothing music, creating away notifications for youth’s social feeds and/or texts, or challenging them to get the recommended amount of sleep and not check their devices. In an extension of the Presence of Mind movement, brands also have the ability to help Zs feel so relaxed ...
Robot Relations Jun 16, 2017 career gen z technology school ... a consumer’s home. Though Kuri recognizes human directives, it communicates through sounds, movement, and facial expression rather than words. The playful robot was designed by a longtime Pixar animator and is meant to be a companion first, assistant second.Olly U.K.-based startup Emotech thinks Olly has a hook to differentiate it from the current robot-like speaker devices dominating the market: it builds a unique personality based on its interactions with users. Olly ...
Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... -selling game of 2016, became a social media craze as it provides instant shareable content when players get pied in the face. Approximately 50% of users buy the game with the intention of sharing their experience on social media. Speak Out Popularized in 2016 by Ellen Degeneres, Speak Out was ideated in 11 weeks by Hasbro in order to jump on a social media trend. Players put in a mouthpiece and attempt to say basic phrases only to sound hilarious, immediately creating shareable content.Wet Head ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... -worthy image of a signature item, so much so that they are known to ignore the game as they focus purely on the food and snagging a great pic. Such a scenario in which the game isn’t the central focus of young fans’ attention might sound like a nightmare to a team owner or player, but the fact that young people can indulge their foodie fixation while at the ballpark actually gives fans a better impression of the sport because of their ability to contribute to the social conversation around it.The ...
Supply & On Demand Dec 12, 2016 ... taking over the music in a bar might sound awful, but young people trust their peers to introduce them to cool entertainment. In fact, they put greater trust in their peers than traditional entertainment programmers because the former aren’t incentivized, whereas movie houses or DJs are compensated to promote particular albums or films. If an average person encourages someone to check out entertainment, it’s because they believe in the content and want others to enjoy it, too. This signals a key ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... Kotex.Lush Lush cosmetics is launching a digital TV channel in 2017 about its products and makeup mixologists. The Lush TV channel will mix its content to fit audience habits at the different times of day. For example, mornings will include shorter two-minute clips to suit commuters, mid-afternoon will have content that can be viewed without sound (i.e., during work), and evenings will showcase Lush’s longer documentaries like The Fox Project.MAC Cosmetics MAC is ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... just the high-profile people gaining even more prominence; young people are increasingly looking to know others involved in entertainment, such as set designers, camera crew, and sound mixers. We foresee youth’s interest in all types of entertainment creators growing given that they look up to those with a creative eye, and people involved behind-the-scenes have a level of relatability that young people demand from a “celebrity” (see The Real Story). I would love more major films to have more ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... , but now they’re looking to take that creative output to the next level, building their creative work—with permission and encouragement—off of branded entertainment content and materials.I think entertainment overall has become more participatory and users are able to remix content, which is interesting as they can share it with others and create their own sound with inspiration from their favourite genres. I would like this opportunity to participate in entertainment as it would be ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... Television attached to the project. - Musicals Move to TV - Following the success of several TV musicals, including NBC’s The Sound Of Music and Peter Pan and Fox’s Grease: Live, a handful of other past properties are returning in this format. Dirty Dancing ABC is making a TV musical of Dirty Dancing starring Abigail BreslinRocky Horror Picture Show This October, Fox aired a TV adaptation of Rocky Horror Picture Show starring Laverne Cox. While the show was pre-recorded, it still was a must-tune in ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... IRL, which makes the epicness more valuable than an artist’s technical ability to recreate the sound of an album live on stage. Similar to their attitudes about concerts, young consumers are highly cognizant that reality television is frequently staged, but they still enjoy watching it for the drama. As long as it’s clear when the artist is and is not singing, the audience is accepting of this tradeoff and does not feel cheated because they’re being treated to a spectacle instead.Even news media ...