Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... The sports industry is becoming a key arena for political and social activism, with athletes leading the charge toward change.Along with providing a copious amount of entertainment, sports have always lent themselves to another ephemeral quality: offering hope. Whether viewers feel explicitly hopeful rooting their favorite team on to victory, or cheerful seeing athletes perform their passion, sports have always seemed to intertwine with hope, so much so that they could provide an escape from ...
Fair Game Mar 16, 2017 career gender media & entertainment equality sports ... Sports are becoming more inclusive of female athletes and fans, but gender inequality is still largely evident among authority roles within the industry.Sports have come a long way from being an all boys club. Lately, popular entertainment is portraying females in traditionally male athlete roles, and conversation around coed sports is on the rise. Progressive strides have been made in supporting and championing female athletes—67% of Trendsetters in the U.S. and 60% in the UK ...
Play The Game Mar 15, 2017 community play sports ... sports, meaning there’s much room for growth in this area. We foresee a rise in branded sports festivals and field day-like experiences for young adults to engage in and celebrate sports.Sports leagues have long offered programs for youth to play sports, but as sports are on the decline in schools, these spaces are becoming more crowded. Brands have an opportunity to pick up the slack. Just as leagues have often supported youth to invest in the next generation of star players, brands have the ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...
Marketing Tips Mar 13, 2017 marketing play sports ... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... evergreen content that celebrates universal passions (like art, entertainment, and sports), speaks to issues all GYs care about (like independence, self-expression, and entrepreneurship), and appeals to broad values (like family, charity, and compassion). These globally resonant ideas will allow Ys from any city or country to engage on equal footing. Going forward, we expect to see an upsurge in content and marketing that makes a conscious effort to appeal to everyone through non-linguistic methods ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...
The Media & Entertainment Perspective May 27, 2020 ... experimentation in media, both on the side of producers and consumers. After all, necessity is the mother of invention, and in the past few months of social distancing, business shutdowns, and stay-at-home orders, we have seen young people create a virtual culture movement, entertainment producers and talent assemble home studios overnight, and bored young people look for alternatives to their beloved sports. Not everything the producers or consumers have tried has been successful, but this period has taught ...
Free For All Sep 19, 2019 ... apply. Listen to music | Watch movies/TV shows | Watch TV/videos | Browse social media | Talk to friends/family (e.g., on the phone, texting) | Play video games | Clean/do laundry/organize my living space | Take care of myself (e.g., DIY facials, grooming) | Shop online | Cook | Read for pleasure (not for school/work) | Exercise/play sports | Drink alcohol | Have friends/family over for dinner/drinks/parties | Play physical games (e.g., board games, cards ...