The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... ’ compulsion to check social media is always on their minds. Much in the way that older generations may wake up in the middle of the night remembering something they have to do, Zs are doing the same with their newsfeeds and social profiles. As they take pride in being among the first to discover and share something, they’re often letting sleep suffer for their social standing. Whereas Ys tend to view social media right before they fall asleep and as soon as they wake up, Zs’ reliance and fear of missing ...
Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... that's digestible to help them stay informed in today's always-on world, yet the news needs to be mature, just as it is for adults. Even traditional media brands recognize the need to evolve. Teen Vogue has been met with praise for pivoting to cover important political and social issues, and other long-standing media brands will need to do the same to resonate with Zs. Awesomeness News The digital media company is launching Awesomeness News, specifically aimed at Zs, to cover issues including ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... , many feel that the most exciting and beneficial way to do so is in the context of sporting events. As such, traditional nightlife venues are no longer the hotspots for young adults; more and more, young adults are going Sports Clubbing, meaning their preferred party spaces are the places they congregate outside the home to enjoy sporting events.RAISING THE BARAs many Ys see it, the experience of simply going to a bar and standing around with friends can fall flat and feel mundane, yet ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... significantly, hitting $6.7 million this past year.Call of Duty World League Launched in 2016, the Call of Duty World League features Call of Duty: Black Ops III and serves as a qualifier for the Call of Duty Championship. The league, which also offers an amateur division, includes 30 teams from North America, Europe, and Oceania. The total purse for 2016 was $3 million, including $1.6 million for the champions.eSports World Convention (ESWC) Based in Paris, the ESWC is a long-standing international ...
Leagues Of Their Own Mar 21, 2017 play eSports sports ... than past generations to enjoy a broader range of sports, and more than eight in 10 Trendsetters in both countries feel this way. This outlook signals a key shift for brands, which now need to think beyond long-standing sports when determining sponsorships and reflecting sports culture in their messaging. While the actual adoption and viewership of many nontraditional sports is still fringe, interest is poised to grow as culture catches up with the early adopters of these games.Gen Ys' and Zs ...
Dream Team Mar 19, 2017 gaming play sports ... suggests that rather than a passing fad, fantasy sports will continue to grow in popularity. Despite questions of legal standing, participating in fantasy leagues is giving young fans another way to engage with their favorite sports and feel like they’re part of the action.Yes, I participate in a FanDuel sports fantasy league. I like how fun and competitive it is, and I like the different prizes and promotions you could win.BRYAN, 28, NYIn today’s environment of decreased live TV viewership and ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... inspirational to young people.I admire Olympic athletes because there seems to be a sense of humility for most of them. They realize it's a given gift to be where they are standing.JAMES, 24, IADuring the Rio games, young people interacted with the Olympics by seeking out user-generated content and adding their own quips and comments before sharing them out to their networks. Since there was little room for this participation and customization available through brand channels for consumers to engage with ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... day-to-day reality. Today, athletes still give 51% of U.S. and 55% of UK youth a sense of hope for the future, though sports have become less of an escape from the real world and more of a barometer for its condition. Rather than standing as the antithesis to politics—an arena secluded from the dramas of the outside world—sports are now so interwoven that the fields, courts, and stadiums have become political arenas themselves, with athletes at the podium. As athletes’ personal lives ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... diverse races, bodies, and lifestyles they see around them. Never wanting to suffer a dull moment, young people are looking for all brands, regardless of their standing as a media provider, to keep them engaged and amused in this era of Omnitainment. Brands can truly stand out as leading Entertainers among the audience of young creators in the realms of virtual reality and Epic Entertainment. To embrace the call to Create For The Creators, brands and content providers need to realize that ...
Genre Trends Nov 30, 2016 media & entertainment movies music streaming TV ... Amidst the abundance of entertainment options available today, the following genres are standing out.As there’s always a new TV show, book, song, or other entertainment release at consumers’ disposal, it’s more important than ever for entertainment creators to give audiences what they want and remain relevant to the cultural conversation. - 1. Crime Time - Though society’s current obsession with true crime may initially come across as morbid, there’s more to it than macabre fascination ...