Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.Today, when nearly every brand is available at a mere click, as are peer reviews of their products and services, standing out is less about their information and logos, and more about the experiences they provide. Brands have begun to think outside the box—literally—with packaging upgrades and physical presentations that provide consumers with entertainment and  ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... demonstration in the Dyson Supersonic hair dryer salon to see how the tools transform their hair and also explore the Dyson engineering labs to learn more about the powerful products. - 3. Create design-focused destinations. - As brands have come to represent lifestyles, their spaces need to reflect this. They can no longer just put products out there and expect to catch people’s eyes. Brands that provide creative aesthetics and atmospheres are standing out in today’s crowded environment and are serving as ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... racism, and it was called out for not standing up for both the cause and the dignity of its employee. It is no longer taboo for companies to comment on social issues, and now young people are also asking brands to act on their beliefs as well through their refusal to serve bigoted customers. In fact, young people believe that companies have the power to influence society at large, and with that great power youth feel that brands have a great responsibility to stand up for progress. In the U.S., 39 ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... what the company stands for. In this era of acceptance and inclusion, the adage that “the customer is always right” need not apply if the customer spews hate speech. Starbucks Starbucks is standing up for LGBT equality and wants to ensure that its coffee shops are safe spaces. Starting in November in Seattle where the company is based, it rolled out the Safe Place program and partnered with the Seattle Police Department to teach employees how to respond to hate crimes and bigotry. The ...
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... seeking to add more real life interactions to their repertoire. As with the social causes they support in general, the issues that bring them out to protest in person are the ones to which they feel most personally connected. In the U.S., young people have come out in droves to stand against racism on college campuses, and in the UK, students have marched en masse to combat the government’s plan to raise tuition fees. Young women and men are standing together with Planned Parenthood and striving ...
Money Talks Dec 06, 2015 money relationships banking ... so many decades ago, couples married at a younger age and established their financial standing together, but today, young people stay single longer and enter into relationships with a financial history that can either add to or detract from their desirability as a long-term partner. They have already settled into financial habits that can be difficult to adapt when they find themselves in a relationship. In addition, they are increasingly engaging in Money Talks by being more transparent about ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... | To have sex (Base: Aged 19-34) | Loneliness | To find a spouse | Boredom | Friends wanted me/ them to | Felt societal pressure to be dating/ in a relationship | They are wealthy | To go to cool places/ get cool experiences | Family wanted me/ them to | For practice | To advance my/ their social standing | They have a nice car | To advance my/ their career | They have a nice home | To get a free drink | To get a free meal | To get free drugs (Base: Aged 19-34) To ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... to improve women’s position in society. IN POP CULTURE These feelings of Fempowerment are only fitting given that today’s teens have countless young role models, including Tavi Gevinson, Lorde, and Demi Lovato, bringing attention to the gender injustices that still exist and encouraging them to create change. Such individuals are teaching young people that standing up for women’s rights—and supporting the movement that embodies them—doesn’t make them forceful or bossy. They’re helping squash the ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... that advancements in mobile have made posting high quality content more convenient than ever, standing out in a sea of updates requires a carefully thought-out plan for what to capture and when to release it in order to make an impact. As such, many Ys and Zs mentally produce the content they will post at an event almost as soon as they are invited, musing over the outfits, filters, captions, and hashtags that will garner the best reaction from their intended audience. This extensive planning is ...
POPulism Jun 05, 2014 media & entertainment news politics TV video ... decade ago. The strong cultural standing of such comedic commentary was most recently demonstrated by the announcement that Stephen Colbert will replace David Letterman as host of the Late Show after Letterman’s retirement in 2015. Meanwhile, comedic treatments of political issues are thriving, and we’re likewise seeing a growing demand for dramatic content that features political storylines and characters—suggesting that when it comes to serious politics, young viewers are increasingly open to ...