No Kid(ding) Sep 09, 2015 family parenting pets children ... for a young person just as they would their own child. And with the rise of startups and Millennial entrepreneurs, those who own a business often feel that their employees are like children to them. When targeting young adult consumers, brands and marketers frequently position messaging, products, and experiences to them and their families; however, in making this assumption, they are making themselves irrelevant to a growing segment without kids or aspirations to have them. That’s not to say ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... among tech startups but are now gaining momentum in other industries. For instance, Dan Gilbert, the businessman who has helped drive the revitalization of Detroit, has notably found success transforming cheap, beautiful old buildings into modern offices for Quicken Loans and other tenants. At street level, there are healthy options like a salad restaurant, yoga studio, and sneaker store, and on the street itself, there are public basketball courts in summer and an ice rink in winter. As he told Re ...
The Fail Mar 05, 2015 gen z parenting play sports ... experience. VC company 500 Startups even likes to refer to itself as a “fail factory.” Founder Dave McClure continually reminds the entrepreneurs to whom he provides funding that most startups will fail, but that getting used to bouncing back and using those experiences is key to success. This attitude hasn’t gone unnoticed by Zs, who recognize that failing is a part of business, learning, and life. Growing up in an entrepreneurial era when failing and fixing (and failing again and fixing again) is seen ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... launched an innovation program called Diageo Technology Ventures that invites startups to invent technologies for responsible drinking. The spirits brand will release business briefs throughout the year, such as finding a high-tech solution to combat excessive drinking. The companies with the best submissions will be invited to pitch their ideas and several may be chosen to develop pilot plans. 4. Think big not byte. While bite-sized content is sharable and well suited for young consumers’ media habits ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... economy,” in which startups are turning profits by exploiting contract workers, many of whom are employed the same number of hours as a typical full-time employee but without the benefits of one (workers’ comp, vacation, health care, pay stubs for proof of employment, reliable income etc.); some, like Homejoy, have even been criticized for contributing to the disenfranchisement of the homeless by hiring them but not treating them fairly. Similarly, consumers are starting to realize exactly what ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... staged a successful April Fools’ Day prank that demonstrated readers’ tendency to share articles without bothering to read past the headline. Now, in reaction against the sort of instinctive posting that lacks context or confirmation, a growing number of startups and projects are highlighting the comprehensive background—i.e., the basic facts, historical and cultural context, and analytical implications—of the stories they report. Part Wikipedia, part breaking-news service, Vox uses ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... space, and vice versa. It’s crucial that brands today present a seamless, unified experience across their on- and offline properties. Refer to On/Off for a refresher of best practices in seamless online and offline executions. Experiment with emergent tech.Not all new tools touted by tech startups (or, for that matter, by their more giant counterparts) are destined to stick. But brands nonetheless get cred points for trying something new—especially if they beat competitors to the punch. Stay on top ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... seamless, comprehensive messaging and services that unite their presences in both worlds as a singular identity. Retailers are increasingly adopting this WWW approach through the execution of omni-channel strategies. Traditional brick-and-mortar brands are recognizing the importance of delivering interactive in-store experiences that mirror those found online, while new online startups are realizing the value in offering consumers multisensory, physical experiences. Just as young consumers’ perception ...
Money, Finances, & Spending Mar 11, 2019 ... ., diapers, kids clothing) | Garden/outdoor | Bars/clubs INDUSTRY TRUSTHow strongly do you trust or not trust each of the following?Trust Summary Banks | Teachers | My employer | My neighbors | Tech companies | Insurance companies | Startups | Large corporations | News media | Stock trading services | Online-only banks | Government institutions | Politicians FINANCIAL ACCOUNTS & PLANSWhich of the following, if any, do you have?Please select all that apply. A debit card | A savings ...
Brands' Role in Innovation Aug 26, 2018 ... large, long-standing brands, rather than startups, have a bigger impact on innovation.FOSTERING INNOVATIONTo be more innovative, eight in 10 Trendsetters in the U.S. and UK agree brands should source ideas from the public, while another 79% of U.S. and UK Trendsetters agree big brands should partner with startups.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary In order to be more innovative, brands should source ideas from the public | In ...