The Future Of Experiential Retail Jun 24, 2019 ... to offer shoppers the chance to try on a lipstick or watch a demo for a new kitchen gadget; experiential retail needs to be highly-personalized and hyper-localized, achieved through a strong service component.Physical retail concepts that present personalized and hyper-localized strategies indicate to consumers that the brand has done its homework by being precise and focused about who their audience/target customer is and, moreover, is actively working to make their unique consumer journey as ...
How Can I Help You? Jun 22, 2019 ... possess stuff but also fulfill their desire to be respected and valued patrons of a brand. In today’s highly competitive market, consumers often feel preyed upon by companies that are hungry only for their business. It can feel like it’s open season on targeting consumers, but young people don’t want to be seen as mere dollar signs. About four in 10 U.S. youth and three in 10 UK youth (38% and 26%, respectively), as well as nearly half of Chinese youth (48%) feel that it’s important for brands to make ...
The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... every aspect of their lives and feel better about themselves if they buy customized products (see Personal Best). Artificial intelligence plays a big role in this space, as virtual shopping assistants offer personalized recommendations, targeted ads serve up relevant content, and stores are more tailored to customer preferences. Even though retail brands are already working to integrate tech, young consumers want to see more of it. Nearly one in four (24%) youth in the UK and one-fifth (21%) in the ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... pick up their drinks when they get to the store. Such payment options allow customers to obtain the efficient service they desire at the simple touch of a button, as well as earn rewards for their patronage. Meanwhile, at WalMart and Target patrons can complete their shopping online and pick up their orders at the store—they don't even have to leave their cars. All of these options are a step toward mobile payment ubiquity: as more and more consumers realize the convenience of not having to ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... racially-insensitive ads and incriminating private messages were aired and exposed. In an unprecedented display of outrage, consumers across the globe—but especially in China, the target of the offending ads—“cancelled” the brand by boycotting their products and burning their personal D&G, leading to the actual cancellation of the brand’s major runway show in China. D&G is still reeling from the fallout, providing a cautionary tale to all brands who ignore young consumer’s demand that ...
The Generational Manifesto Mar 24, 2019 ... spark change in society. For instance, Ys and Zs embraced streaming services and binge watching, and have influenced older generations to consume content in this manner, too. While each generation has attitudes and values that they carry with them, it's their behaviors that are more subject to change and evolve based on youth's influence. This is good news for brands because it means that even if older generations aren't the target audience, there's much potential for them to become consumers in the ...
Shop Talk Mar 17, 2019 ... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...
The State Of The Sub/Urban Dec 15, 2018 ... types of brands IRL is now coming to urban areas. Target has been leading this shift by bringing small-format shops to cities across the the U.S. and it plans to have more than 130 small-box stores by the end of 2019. Similarly, IKEA locations are typically on the periphery of cities where there's more space for its warehouse stores filled with furniture and home decor, but the Millennial-focused retailer is entering city centers, too. Earlier this year, it opened its first planning store in central ...
There's No Place Like Home(town) Dec 11, 2018 ... ashes of what was once a shoe polish purveyor to establish itself as a Detroit-based watchmaker. The brand decided that while its watch parts would be initially manufactured in Switzerland, the watches themselves would be fully assembled in Detroit, a targeted effort to revitalize a city that in 2013 suffered the worst municipal collapse in U.S. history. Shinola mined the deep heritage of America’s Motor City while contributing to and bolstering the beleaguered city’s economy, and used the story in ...