Home & Away Retail Trends Dec 05, 2018 ... even more excitement. Lancôme chose Singapore Changi Airport to roll out the global launch of La Vie Est Belle Flowers of Happiness, the brand’s newest fragrance that, while designed for Asian consumers, also targets globetrotting women. The launch consisted of a pop-up in the airport's Terminal 3 from the end of July through September.Yves Saint Laurent Beauté In another example of a luxury beauty brand targeting Asian consumers via airport retail, Yves Saint Laurent Beauté opened a pop-up outlet ...
Tricks Of The Trade-Off Sep 23, 2018 ... something more targeted to them can ultimately outweigh the fact that they didn't find it on their own. For instance, with the rise of personalized food and beverages that can distill taste down to an individual level, the joy that consumers get in having items that best cater to their senses will become of greater importance to people than the ability to discover it themselves. Likewise, with a growing number of tools that use one's data to find music that best corresponds with their mood–or can change ...
Need For Speed Sep 20, 2018 ... people interact with their offerings more rapidly. SPEED = RECEIVING PRODUCTS/SERVICES FASTERDuring Ys' and Zs' lives thus far, brands have been delivering products and services at an increased pace. Amazon pioneered two-day delivery with Prime membership and then one-upped itself with Amazon Go’s two-hour delivery from select Whole Foods, and now brands are even offering one-hour delivery, as Target is starting to do through its partnership with Shipt. Because of this circumstance, young people have ...
Data Mine Sep 19, 2018 ... give up their personal data for custom products and services and increased convenience, such as targeted ads, coupons for their birthday, and the ability to skip a line. Brands that supply these will be rewarded with more access to youth’s information.Although youth aren’t overly concerned with security leaks and data breaches, they are aware when they happen. If a brand is involved in an unfortunate event, being up front and honest about the impact is necessary to keep consumer trust. - BRANDS ...
State Of The Art Sep 15, 2018 ... creativity are derivative, but the end product is merely a practice run for creative A.I.’s true potential to expand on its machine-learning capabilities. For brands, this opens up a world of exciting possibilities. Creative A.I. offers a way to improve a brand’s communications with its young customers via increased data and intelligence. A.I. could be used to strengthen marketers’ consumer segmentation and predictive analytics by targeting consumer groups via social media based on location, browsing ...
Future Of Entertainment Sep 14, 2018 ... enhancing their experiences. Entertainment is evolving in ways that are highly visible, such as the topics on screen and gaming gear, as well as in ways that target consumers’ experiences, such as how they access gaming, listen to music, and find songs that reflect their moods. It’s important for brands to understand the ways in which innovation is shaping entertainment so they can grasp how modern youth are consuming entertainment and thus know where and how they can create a connection with their ...
Future Of Fashion & Retail Sep 13, 2018 ... give the material a stained-glass appearance. She’s now working with fashion students at UC Davis to figure out how to make this material a scalable option for mass market adoption.Adhesive Glue Recently, major fashion brands with vastly different target markets, including Nike, Alexander Wang, and Victoria’s Secret, have been using adhesive rather than traditional sewing methods to construct garments. Other brands, such as Patagonia and up-and-coming label Dyne, are all-in utilizing Sewfree ...
Future Of Healthcare & Medicine Sep 11, 2018 ... popularity of taking vitamins when targeted toward a younger demographic—brands are turning the popularity of vaping into a new, healthier frontier by offering inhalable vitamins. Due to lack of long-term research, most experts are still undecided on whether or not vaping vitamins is more beneficial than other forms of ingestion, and even consider that it might have negative effects, but when it comes to vaping, vitamins trump nicotine. Breathe Breathe offers diffusers that contain B12, a vitamin ...
15 Minutes Of Fandom Jun 20, 2018 ... , independent music labels, hyper-targeted TV channels, and even a whole new medium in the Internet, and young people embraced the wealth of content they offered. It has become nearly impossible to isolate oneself from the myriad of diverse cultural cues that are constantly invading their phones, feeds, and screens. This has led to a nichification of culture and a redefinition of what “popular” means, with young people saying that something didn’t need to be widely viewed, listened to, or read to be ...
Culture Spotlight On China Jun 19, 2018 ... are leftover; brands have been creating dialogue around this social taboo and fighting against it in their campaigns to resonate with their target consumers. Duo Shou: Shopping addict who always promises to stop after this purchase; they are typically victims to e-commerce impulse buys. Zhong Cao Machine: Influencer, often hired to be a brand ambassador. Xiao Xianrou: Tall and beautiful men who have perfect features; new beauty standard and object of the female gaze hired to be brand ambassadors ...