Culture Spotlight On Indonesia Jun 17, 2018 ... and direct access to their target audience of young consumers. For instance, a program called “Ur_Tadhana” is a five-episode web series about a Filipino vlogger who is unafraid to wear makeup and express interest in a boy that has become a hit on Facebook. Meanwhile, My Best Gay Friends in Vietnam is credited as the first gay sitcom in the country, and the popularity of the show led its creator to make another LGBTQ web series last year called “That’s Why." As ...
Culture Spotlight On South Korea Jun 16, 2018 ... to reach its audience, targeting users on Facebook and popular Korean app, Pikicast. The brand garners around 6 million views on its videos per month and is entirely staffed by university students and recent graduates. Meanwhile, 20-year-old Guk Beom-geun is the creator of G-Productions, a new media video startup that tackles a range of current events and topics packaged with a young audience in mind. Guk has reached 170,000 subscribers on his YouTube channel. Tackling another ...
Global Gaming Trends May 31, 2018 ... across many topics (see Know It Alls). HQ Trivia kicked off the craze in the U.S. last fall and similar apps have been popping up around the world ever since, becoming an almost overnight hit in China as businesses try to target the country’s more than 700 million mobile internet users. Despite (or perhaps because of) the growing popularity of live quiz games in China, the country’s media and publication regulator is calling for changes after it claimed some game content is “vulgar and tawdry” and ...
Global Digital Trends May 30, 2018 ... new virtual stars; unlike Gen Ys, Zs are less fearful of the advent of A.I. technology and would be more interested in seeing what A.I. and CGI influencers can achieve (see Robot Relations). Brands should consider partnering with virtual influencers around the release of new products or activations. Companies can also consider building their own branded virtual influencers as they are an efficient medium through which brands can control the message they want to deliver to their target ...
Global Food & Beverage Trends May 28, 2018 ... Allbirds NYC’s famous burger chain Shake Shack partnered with sneaker brand Allbirds to a sell a limited edition shoe—for one day only. The white sneakers featured Shake Shack’s signature green accent color with a burger emblem on the tongue. Fans of the restaurant and/or the shoe could purchase a pair and a milkshake for $100.Target x Museum of Ice Cream The Museum of Ice Cream, an NYC pop-up which arguably kicked off the Instagram museum trend which has gone global, has  ...
Global Fashion & Style Trends May 27, 2018 ... Chechnya’s Muslim consumers in mind. The brand’s 18-year-old designer Aishat Kadyrova rendered floor-sweeping gowns in an ethereally romantic palette with sumptuous details that Russian fashion is associated with to create a line that speaks to the rich duality of Kadyrova’s Muslim-based faith and Russian cultural heritage.Pret-A-Cover The Islamic Fashion and Design Council (IFDC) organized the inaugural Pret-A-Cover in Dubai to give designers who target Muslim women a dedicated ...
Global Art & Design Trends May 26, 2018 ... and who they’re targeting—are appealing to young people around the world for multiple reasons. An obvious one is the pleasure they derive from ‘gramming a noteworthy experience; social media "likes" are a form of social currency that’s all but guaranteed to accumulate after a visit to one of these destinations. Two in 10 global youth have gone to an event so they could post about it on social media, with young people in India (31%), Nigeria (31%), China (31%), Indonesia (30%), and South ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... series of educational sessions called Today at Apple. The program offers more than 60 classes and is free and open to the public, covering topics such as photography, design, coding, and art. Participants can spend time learning at their choice of one of the 495 Apple stores. A “Creative Pro” is also there, holding 90-minute studio hours to answer questions and talk shop.BankMobile BankMobile, a digital-first bank that targets students, launched an online magazine to engage current customers and grow ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... two targeted complexes can be added to aid in one’s skincare concerns.Ioma Ioma’s four technological devices allow customers to personalize their entire skin care routine as they test for seven different skin concerns. The brand provides each customer eight personalized serums to add to day and night creams, picked just for them.Nip & Fab Affordable skincare brand Nip & Fab prides itself on its wide range of ingredients that can help with an assortment of skin concerns. Shoppers can browse by ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... socializing and support. Ultimately, young people believe that it’s who you are as an individual and not your gender that defines you, so marketers should consider moving away from targeting consumers based on sex alone, as it no longer determines a person’s interests or status in society to the extent that it once did. While offering products that speak directly to males will still resonate, particularly in historically under-served sectors like grooming and style, in the future, companies will need to ...