Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... NBCUniversal and at-home exercise bike Peloton have teamed up to offer an "Olympics TV workout." Peloton live-streams spin classes to the people who use its bikes, and through this partnership, special classes will be available from NBCU's Olympics broadcast center in PyeongChang, South Korea.VirZoom VirZOOM is a virtual reality-connected stationary bike that allows users to ride amidst different video games. The bike, which retails for $399, is sold at Amazon and Target.Zwift At-home indoor training bike ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... distilled, non-alcoholic spirit brand launched in the UK in 2015 and has since been backed by Diageo and launched in the U.S. For Dry January, British retailer Harvey Nichols created a pop-up non-alcoholic bar featuring the drink. - ALCOHOL BRAND CAMPAIGNS PROMOTING SAFE DRINKING - HeinekenHeineken’s video ads for its new alcohol-free beer use humor to show people that they can have a fun, enjoyable time even without alcohol. Heineken 0.0 is targeted at markets in Europe, Russia, and Israel.AB InBev ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... finding a way to tap into that sensibility with adult targeted products. Kellogg’s Cereal Cafe, which has moved to a much larger venue, offers chef-inspired menu items that elevate the humble flakes and grains for adult palates. Meanwhile, many brewers are embracing cereal, flavoring grown up libations with youthful, nostalgic tastes ranging from Cinnamon Toast Crunch to Wheaties.The Uncommons Founded after a successful Kickstarter campaign, The Uncommons is a cafe that offers ...
Side Buy Side Dec 12, 2017 marketing social life friends ... their friends are doing regularly and what brands they favor than were young people in previous decades. Just by mindlessly scrolling through social media, they can see which companies, products, and places their friends support, from those they follow and the posts they like, to those they include in their updates and mention in their Venmo feeds. Additionally, targeting methods show them what their friends follow and like, which amplifies such people's influence. Although it's good news for ...
Job Search Party Sep 21, 2017 career apps networking social media ... London Byte London developed a Facebook chat bot to further engage with potential employees during the recruitment process. The marketing technology agency used the bot to help candidates build a deeper understanding of the brand and it was so successful that candidates mentioned the bot’s usefulness during interviews.McDonald’s The fast food chain launched “Snaplications,” prompting users to apply via Snapchat. McDonald’s specifically wanted to appeal to half of their target audience for summer ...
Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... on a cultural cachet for youth of various stages of life. With young people staying single for longer, the timeframe for focusing on the home has expanded, making targeting consumers by life stage less relevant for brands. Plus, now that singles, partners, and parents alike are prioritizing the need to decompress from their highly social, always-on lives, creating a personal sanctuary to recharge at home has become a higher priority. Already, 61% of youth say the ritual of taking care of ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... proprietary financial education curriculum, The Money Game.Money Munchkids Money Munchkids is targeted at children in kindergarten through grade 3 to help them learn foundational financial skills. The curriculum is offered both as an immersive specialty camp as well as an afterschool program. Kids learn core financial education concepts, including banking, saving, needs vs. wants, budgeting, and investing.YoungBiz U.S. and UK-based YoungBiz has been offering youth-targeted financial education for ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... that they need an undergraduate college education to be successful in their career. While the oldest members of their generation are currently of college age, we foresee Zs’ prioritization of experience affecting enrollment rates over time. Moreover, Zs’ desire for real-world experience signals an opportunity for brands to provide such and build meaningful relationships with them in the process. Consider how Target gave kids the reins to create its entire 2016 back-to-school campaign ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... , one in 10 Trendsetting Zs in the U.S. and UK have a budgeting app. Financial institutions should recognize that Zs are a new generation vastly different from Ys, and they already have money to put forth. Banks should therefore target them now, rather than waiting until Zs get older, in order to secure loyalty from a young age.Meanwhile, Zs’ cautious approach to spending shouldn’t worry brands, but it certainly affects how they need to engage this generation. Brands should emphasize that their ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... hesitant to give them a bad name, for fear they’ll live up to it. However, for all the positives that researchers have noted about Zs—being good workers, being empathetic, being responsible—they also embody a quality that their older peers may find less appealing: they’re traditional and conservative, both in action and mindset. This is a departure for youth in general, and one that brands across all categories must recognize if they want to accurately depict and target this ...