Fempowerment Mar 16, 2015 gen z gender equality feminism women ... Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too. Despite wanting gender equality, Gen Ys grew up fearful of identifying as feminists. They didn’t understand the term and mostly associated it with man-hating, bra-burning behavior. Many believed that by defining themselves by the F-word, they’d be simultaneously saying that women aren’t equal to men and advocating for female dominance. Gen Zs, however ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... less comfortable with technology-free interaction than older cohorts. As Alexandra Osslo explores in an article for The Atlantic, today’s youth is experiencing a heightened sense of anxiety about talking to people face-to-face. All generations experience social anxiety, which often sets in around adolescence, but modern technology can exacerbate the problem. Per Osslo, “Teens are using social media as a crutch, a replacement for the in-person interactions that help them develop socially.” In other ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... offering cliff-hangers; while it used to cast carefully groomed child actors, it’s now seeking “real” teens who also happen to have acting skills. Even fantasy films are getting a realistic twist as Disney and Warner Bros. are set to release live-action versions of several classic animated tales over the next few years. The book industry is also taking note of the shift in genre. Along with novels like John Green’s The Fault In Our Stars that feature plausible, complicated story lines, publishers are ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... inspiration that they can adapt, personalize, and share with family and friends. Cooking not only gives them a sense of accomplishment for having honed a relatively “adult” life skill, but it also provides an accessible means of flaunting their creativity to friends and social media followers. In fact, this past summer, a trend emerged of teens sharing photos of visually stunning, meticulously arranged food art on Instagram, which underscores how their documentation style differs from that of Ys. Whereas ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... , however, the situation is reversed, and teens are more likely to go online than to ask their parents when they don’t know something. If you don’t know something, where would you go first to find out? The Internet | My parent(s) 64% OF PARENTS ARE MORE SCARED OF WHAT THEIR CHILD MIGHT ENCOUNTER OUTSIDE THAN ONLINE. ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... to it and elevate its importance in their lives. For example, teens have adopted the “shelfie” hashtag as a way to display the titles lining their physical bookshelves. Giving them fewer, but higher quality, things to choose from will help them streamline their ownership decisions. ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... anticipate the likes and comments they’ll get on things they share. They like that they can get feedback from their peers on social media, and this is especially true among girls and teens. Which of the following statements, if any, do you agree with when it comes to social media?Zs who use social media platforms When posting something on social media, I look forward to the likes and comments I'll receive | I like that I can always get feedback from my friends on social media ...
The Fail Mar 05, 2015 gen z parenting play sports ... adult lives without disappointment than they are to believe they will do so in their youth. In fact, more than half of Zs, including 71% of teens, expect to have a few failures in life before they succeed. They will need to rely on their resiliency to bounce back from adversity, as adult-level failures tend to be more significant. But even when the stakes are higher, Zs will feel equipped to deal with the challenge because, from a young age, they’ve learned how to handle disappointment and even use ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... cooking can now become a MasterChef or run a supper club out of his family home, as 15-year-old culinary wunderkind Flynn McGarry does. And with exceptional Zs receiving more and more media attention, their peers are evermore aware of what they can accomplish as kids and teens. Yet, while Ys put great pressure on themselves to achieve unattainable professional success after watching the Mark Zuckerbergs of the world rise to fame and fortune, Zs see their famous peers more as verification of what ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... amplified this mindset, enabling young people to brand themselves as distinct from the herd. Whereas older generations sought to fit in when they were teens and tweens, Zs consider it too restricting to be just like everyone else. This attitude is also evidenced by their preference for logo-free goods and blank slate styles that allow them to imprint their personal identity. While we first noted the dismissal of conspicuously branded items with Ys (Debranded, Cassandra, Spring/Summer 2013), this trend ...