Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... , which is made easier by the proliferation of tracking services like Apple Health, Google Fit, and WebMD Healthy Target. This mindset is prompting Ys to look for wellness gurus among their peers. They follow bloggers who share the detailed stories of their wellness practices, such as the process of going vegan or living with diabetes, learning firsthand of the benefits and pitfalls so they feel prepared when they decide to test the waters themselves. They’re reading the adventures of biohackers, such ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... brands should address this modern view in the mannequins, models, and messaging they use. Fit to a Fault Men are more likely than their female counterparts to enjoy building up a queue of classes and tracking their fitness, which, in extremes, can be detrimental. Men are also more likely than women to say they over-exercise, and Trendsetters, who are the most avid exercisers, are more likely than Ys overall to report working out too much. Teen Zs are significantly less likely than Ys to over-exercise ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... , productivity tool Wunderlist is available as a desktop program and a Chrome extension. The to-do app allows users to set due dates and reminders, making it ideal for students trying to meet school deadlines. Additionally, a collaboration feature enables those who aren’t the primary users (e.g., study partners, parents) to keep tabs on one’s productivity. GO F**KING DO ITGoal tracking platform Go F**king Do It charges users money for not fulfilling achievable tasks. Users set a deadline, assign a ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... the data collected among top runners who use its activity tracking service and created customized animated videos that depict their 2014 athletic exploits. The videos, dubbed “Your Year,” offer detailed feedback and encourage individuals to outdo themselves in 2015. 74% OF Zs LIKE GETTING FEEDBACK FROM FRIENDS ON SOCIAL MEDIA; ONLY 26% STRESS ABOUT GETTING SUCH FEEDBACK. FEEDBACK LOOP: CONSTRUCTIVE CRITICISM Zs know there is a large audience for the things they post on social media. They eagerly ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... personal safety and privacy online a top priority: most view it as a given to turn off location tracking features on their cellphone, delete their cookies, and opt out of apps that track their personal information. They’re also giving rise to smaller and less public spaces on the web in order to feel as secure as possible. GLOCAL ACTIVISTS Zs feel very entrenched in the global community since they have more access to other cultures than did previous generations. This has shaped their outlook, as they ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... flight to become “unbored.” The brand sent the game to people who tweeted that they were bored to entertain them and give them an opportunity to win an exciting experience. One of the latest trends in wearables is mood-tracking devices that help users better understand and process their emotions. For example, Studio XO is working on a bracelet that tracks and flashes colors to convey wearers’ feelings. This type of technology presents great potential for brands. Studio XO wants to distribute ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... its shows in a virtual concert hall, along with streaming-text commentary from the audience and real-time tracking of the number of viewers in attendance; karaoke singer Poison, one of YY’s most popular entertainers, often performs for more than 10,000 viewers a night. Growing demand for this format has inspired the emergence of competitor sites, such as 6.cn and 9158.com, while two of China’s biggest Internet companies, Sina and Tencent, have also created their own live karaoke shows. In keeping ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... producers to treat writing and aesthetics on equal footing. Meanwhile, series like Mad Men, Breaking Bad, and, more recently, True Detective have made it no longer cool for one to proclaim that they don’t watch TV. (The latter series’ now-famous six-minute unbroken tracking shot made unofficial TV history). While it used to be that the film world got the best directors and TV got the best writers, TV is now getting both, with more noted movie directors bringing their talents to the small screen. True ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... these individuals to allow their unsolicited push notifications and alerts. Consumers must enable iBeacon (via iOS7 on iPhones 4S and up) or download Beacon-fueled apps, such as Shopkick or InMarket’s ListEase, before brand beacons can locate and communicate with their devices. Be explicit about the benefits before asking individuals to opt into location-tracking GPS services or download your branded beacon app. Maintaining relevanceOne irrelevant push notification is all it takes to inspire a ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... education non-profit EdX to develop and build MOOC.org, a YouTube-like platform for open online courses. 2. USE BIG DATA TO THE CUSTOMER'S BENEFIT As we discuss in Short Life and Users Anonymous, young people are hesitant to leave a lasting digital footprint, and, in turn, are increasingly wary of big data. But analytics needn’t only be a tool for activity tracking and targeted marketing; they can be used to the consumers’ benefit, as well. Brands should follow the lead of those who have implemented ...