Over Stimulation Sep 20, 2019 ... overstimulation is the abundance of media to consume. The proliferation of content—much of it excellent!—creates yet another space that is challenging to keep up with. There are streaming giants like Netflix, Hulu, and Amazon Prime (as well as HBO, Showtime, Starz, and all the traditional cable channels that have multi-platform streaming arms), not to mention YouTube, where 500 hours of new content are added each minute (that's 720,000 hours each day!). It's near impossible to keep track of what's ...
To Your Heart's Content Sep 18, 2019 ... should be careful not to run traditional ads with these videos, which could be a jarring experience for viewers trying to unwind. Instead, create ads that complement the video and provide a calming experience as well. INSIGHT: Modern youth want to zone out, but they also have a desire to be productive in their downtime and enjoy videos that are relaxing while still instructive.RECOMMENDATION: Look for ways to provide useful tips or relevant instruction alongside ads for products or services. INSIGHT ...
High Society Sep 17, 2019 ... liberation when they sought a release from cultural rigidity, but today’s youth are evolving the concept of hedonism into a way to self-medicate their burnout. Not content to just escape in the traditional sense, these generations are seeking additional levels to their self-medication: they aren’t just getting drunk or stoned, they’re seeking supplementary experiences, from spiritual exploration to a deep self-awareness, on top of whatever buzz they’re chasing in order to cut through the enveloping noise ...
No Money, More Problems Sep 16, 2019 ... have a more realistic outlook. As such, Zs are more pragmatic: they’re conscious about taking on debt and more likely to choose a college that costs less—if they go at all. Zs and younger Ys are rethinking the traditional college model and doing more of a cost-benefit analysis to determine if a degree is actually worth it. Given their outlook and pragmatism, Zs are theoretically better prepared for what lies ahead. Ys, however, are searching for guidance and support to help them navigate ...
The Global Retail Landscape Jun 25, 2019 ... : Incentivized Shopping). Check out How Can I Help You? to understand how your brand can create human-centric customer experiences that engender trust and foster loyalty. Direct-to-consumer brands are winning in this arena; these new entrants to the retail space are rewriting the script on traditional distribution, marketing, and customer service. Use The Direct Connection to inspire innovation within your brand that will help you forge a deeper relationship between you and your consumer. Live shopping ...
The Future Of Experiential Retail Jun 24, 2019 ... pop-up not only showcased and sold a curation of products recommended by The Strategist’s editors, but also hosted lectures and demos from editors, industry insiders, and influencers in a dedicated New York Media lounge space, bolstering the online publication’s content with physical and experiential retail. Buzzfeed Buzzfeed was involved in the set up of Camp, a physical toy store in New York City that opened last December. Camp mitigates the high cost barrier to traditional physical retail pop ...
It's A Mall World After All Jun 23, 2019 ... While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth. In recent years, the narrative of the "ghost mall" has dominated retail coverage. And it's not without merit: more than 7,000 stores closed in the first five months of 2019 alone, many of which were located inside malls. But that's only part of the story. Many of these malls operated under an outdated rubric: a conveyor belt of ...
How Can I Help You? Jun 22, 2019 ... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...
The Direct Connection Jun 21, 2019 ... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... traditional checkout process is a hassle: waiting in line, fumbling for a credit card, then waiting at the register for the card to go through. Indeed, three in 10 Trendsetters in the U.S. and UK have abandoned a purchase because there were too many steps to check out. A variety of payment options that cater to youth's desire for seamless shopping already exist: mobile wallets like Apple Pay and Android Pay and apps like Venmo and the Cash App are widely used, particularly among Ys and Zs. To wit, 73% of ...