Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... with its Carrè Club pop-ups in Singapore, Los Angeles, Milan, Toronto, and New York. Guests could have their portraits sketched, sing karaoke, relax in a cafe, and watch on-site artists create designs for the famous scarves. As "carrè" means "scarf" in French, the event also featured stories about the iconic accessory. Exclusive scarf prints were available for purchase, creating an in-the-moment urgency that mimics traditional sales events. Earlier in 2018, Hermès featured an exhibition, Avec Elle ...
The Generational Manifesto Mar 24, 2019 ... collectively shape their identity. Whereas studying people by life stage allows brands to understand what is affecting consumers during a particular period of time, generational research provides a lens into who consumers are overall, and therefore, how they will behave in the future. Meanwhile, categorizing people by life stage is increasingly irrelevant as traditional milestones and timelines no longer apply. Consider how Gen Zs are experiencing an Accelerated Adulthood and questioning the value of ...
Next Gen Brand Loyalty Mar 22, 2019 ... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...
Tech Truths Mar 21, 2019 ... method.My parents are always like "you kids and your technology," but I think they're on with their phones and computers as much as we are.MAGGIE, 17, CTMy parents are obsessed with posting on Facebook. Whenever I'm with them, they're on their phones more than I am and my mom is watching videos and my dad is reading articles. They're consuming all the traditional stuff like magazines and newspapers, but they're doing it digitally now. KYLE, 25, FLWhat This Means For Brands: To resonate with Xers, brands ...
Breaking Bad Mar 20, 2019 ... persecution toward these behaviors, and identifying gender nonconformity/fluidity as a stigma is an acknowledgment of the breakdown of the outwardly-conservative society they’ve known until recently. Other gender norms that involve a reversal of roles traditionally reserved for men or women in a family unit—such as men being the primary caretaker of children and women being the primary earner—rank slightly lower in terms of being seen as a stigma by all four generations. Among these topics ...
Fear Factors Mar 19, 2019 ... have led to an increase in the gig economy as well as the services and products that cater to this generation of freelancers, such as co-working spaces and programs to work remotely. After the worldwide economic recession, Ys, who needed to make a living somehow, adopted a “do it yourself” ethic. Rather than relying on employers, Ys learned to market themselves. Having hacked the job market, Ys are less worried about unemployment because they’re less reliant on traditional employment than their ...
For Your Entertainment Mar 18, 2019 ... counterparts. Eight in 10 Boomers in both countries (83% in the UK and 80% in the U.S.), as well as 79% of UK Xers and 72% in the U.S., prefer to watch scripted television over reality television, compared to approximately six in 10 Ys and Zs in both countries. Boomers grew up during the proliferation of new TV programs and formats while Xers came of age during the emergence of cable television, making them more inclined to consume traditional scripted programming. Conversely, Ys and Zs are more likely ...
Shop Talk Mar 17, 2019 ... among young generations.Which of the following types of retailers, if any, have you shopped at in the past year (in-store or online)?Please select all that apply. Mass merchandiser (e.g., Target, Kmart) | Dollar store (e.g., Dollar General, 99 Cent Store) | Pharmacy/drugstore (e.g., Walgreens, CVS) | Convenience store/gas station (e.g., 7-Eleven, Mobil Mart) | Traditional supermarket/grocery store (e.g., Kroger, Stop & Shop) | Department store (e.g., Nordstrom, Macy's) | Discount retailer ...
The Urge To Splurge Mar 16, 2019 ... A snapshot of each generation's luxury purchases and why they're splurging in these areas.The term “luxury” means different things to each generation. For Baby Boomers, it indicates a “keeping up with the Joneses” mentality wherein traditional status symbols like houses and cars are indicators of financial success. To Gen Xers, luxury equates more with prestige bags, shoes, accessories & jewelry, and fashion & style as they value items they can display on their person. But when it comes to ...
Find Your Place Dec 17, 2018 ... settled way of life in the suburbs. To help alleviate this problem, The State Of The Sub/Urban is evolving, with suburbs getting more offerings that are traditionally characteristic of cities, making them more attractive to young people, while cities are also getting more attributes of suburbs. Meanwhile, as young people find it harder to feel a sense of community among the physical places they live in adulthood, they're declaring There's No Place Like Home(town) and publicly displaying their pride ...