The State Of The Sub/Urban Dec 15, 2018 ... Cities and suburbs are becoming increasingly similar, altering the ways in which people live, work, and play, and thereby the ways in which they interact with brands.Young consumers are craving change to the traditional ways of life in cities and suburbs. Rather than accepting the quality of life that either atmosphere offers, they're looking for cities to adopt the most appealing aspects of suburbs and vice versa in order to improve how they live, work, and play in either place. Whereas urban ...
Welcome To The Club Dec 13, 2018 ... sense of community through these traditional community spaces and, instead, look elsewhere to obtain it in real life through different means. Unlike their parents and grandparents, modern youth are nomadic and postponing or entirely foregoing marriage, having children, or homeownership. Young people’s decision to move to a new area is less driven by the connectedness a place provides to its residents and more motivated by the other opportunities it affords them (see Opportunity Knocks). Even young ...
There's No Place Like Home(town) Dec 11, 2018 ... deftly between locations for opportunities and passion points, their ability to, and more tellingly their interest in, forming community in a traditional sense remains a low priority. Against the backdrop of a roving lifestyle they’re reaching into the one constant emotional touchstone they can access: their hometown and their pride in it.Youth, who care less about forming community where they now live—and acknowledge that they might never find it—always have the emotional connection to ...
On The (Im)pulse Dec 09, 2018 ... traveling for work to Charleston for a week for a conference and had a nice hotel room to herself. She invited along a friend who works remotely, who was eager to join in as this would make visiting Charleston much cheaper than if she went otherwise. Whether by finding a last minute and deeply-discounted travel deal or tagging along on a friend’s work trip, this type of spontaneity disrupts the traditional notion that only those of greater financial means can and should travel. Impulse travel does ...
Home & Away Marketing Tips Dec 02, 2018 ... . Consequently, they don’t feel an affinity to traditional neighborhood community centers and look elsewhere to obtain this type of connection, affording brands the opportunity to provide it for them. Companies can build spaces where young consumers can connect IRL around the shared enthusiasm for a brand. Standard Hotels Recognizing that people don’t interact with strangers in the hotel lobby anymore—as they’re more likely to be on their phones—The Standard Hotel created The Standard Lobby, an ...
Innovation Halo Sep 21, 2018 ... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...
Future Of Entertainment Sep 14, 2018 ... games are streamed from data centers to devices. Microsoft is attempting to rectify these issues with the development of a cloud gaming console that would work in tandem with the data centers. The console would take care of specific computing tasks such as controller input, image processing, and collision detection, reducing latency while still being less expensive than traditional gaming consoles like the XBox. Microsoft has also stated it plans to develop a cloud gaming service, though a ...
Future Of Fashion & Retail Sep 13, 2018 ... give the material a stained-glass appearance. She’s now working with fashion students at UC Davis to figure out how to make this material a scalable option for mass market adoption.Adhesive Glue Recently, major fashion brands with vastly different target markets, including Nike, Alexander Wang, and Victoria’s Secret, have been using adhesive rather than traditional sewing methods to construct garments. Other brands, such as Patagonia and up-and-coming label Dyne, are all-in utilizing Sewfree ...
Future Of Food & Beverage Sep 12, 2018 ... simply aren’t “bad for you,” they’re seeking out functional sustenance that provides them with nourishing and stress-relieving advantages. Enter adaptogens, or plant-based medicinal substances, ranging from herbs and roots to mushrooms that are marketed to support the body against physical and biological stressors—the lack of specific scientific data to prove this doesn’t bother devotees. Ancient modalities of healing such as Traditional Chinese Medicine and Ayurveda have long incorporated ...
Future Of Healthcare & Medicine Sep 11, 2018 ... experiencing innovations, from the way consumers can engage with the former by going to direct primary care practices instead of traditional insurers, to the benefits offered by the latter in fighting anti-aging and inhaling vitamins, and healthcare and medicine are both changing due to the advent of artificial intelligence. THE DOCTOR IS INAlthough historically doctor’s visits have been a real life, person-to-person interaction, innovations in the healthcare industry have been offering other options ...