Influencer Marketing Tips Dec 10, 2019 ... marketing, messaging, and social personas around these aspects of influencers, which are alluring to content-hungry followers who live for these behind-the-curtain types of content. When deciding to follow an influencer, 91% of UK Trendsetters and 90% of U.S. Trendsetters, along with 86% of overall youth in both countries, say it’s important that they aren’t just trying to sell them something. This shows that youth are hungry for content that engages and entertains above and beyond mere marketing ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... Explore the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands.In this macrotrend, we’ll be looking at the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands. As we’re exploring from all angles in this report, burnout can stem from overindexing or overextending oneself in any area or category. While Gen Ys feel burnout in multiple areas of their ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... Explore the categories and ways in which Zs are burning out, how they’re dealing with each type of burnout, and what this means for brands. In this macrotrend, we’ll be looking at the categories and ways in which Zs are burning out, how they’re dealing with each type of burnout, and what this means for brands. Burnout happens when one overextends oneself in any area or category—from work and school to social obligations and financial responsibilities. Gen Zs, given their generational ...
Over Stimulation Sep 20, 2019 ... consumers' desire for more customized products that speak to their personal needs (see Personal Best). These more curated selections reduce the number of stimuli competing for consumers' attention and streamline the decision-making process. While the companies offering higher quality, personalized selections might not have set out to counteract overstimulation, their approach means that young consumers have one less thing to worry about—and the fact that Ys and Zs gravitate toward these types of ...
Free For All Sep 19, 2019 ... types of activities allow young people to spend time with their friends while doing a productive activity in a controlled environment. To these youth, there’s less risk in attending a book club meeting than there is in a night out drinking with friends, which is how they’re able to lessen the potential for emotional stress. As a brand, consider how you can provide opportunities around social activities that allow emotionally and socially burnt out Ys to unwind and destress together.GAME THE BURNOUT ...
To Your Heart's Content Sep 18, 2019 ... way to brace themselves for the challenges ahead. Both types of programming serve an important role for Ys and Zs as they're overstimulated and overwhelmed by the world around them. They desire both "contentless content," which helps them relax, as well as shows that remind them they can be a positive force as they return to their jobs, hobbies, and relationships. - ADVERTISING THROUGH “CONTENTLESS CONTENT” - RitualThe vitamin company created a video for its social platforms that showcased the ...
High Society Sep 17, 2019 ... measures don’t make magic mushrooms and other natural psychedelics legal outright, it means that police cannot impose criminal penalties for using and possessing these types of drugs. That said, under both measures, the distribution and sale of shrooms is still a crime.MycoMeditationsMycoMeditations offers clients the chance to take a 7- or 10-day retreat where the only activity is tripping via psychedelic mushrooms. The retreat takes place in Jamaica, where psilocybin is legal. To ensure safety and ...
The Future Of Experiential Retail Jun 24, 2019 ... nicely into their quest for self-betterment. In addition to the social aspect itself, this type of experience builds social cred for Ys, which they can use for their social media channels as well as IRL interactions. Indeed, almost a quarter of Ys in the U.S. wish brands would do a better job of informing them of in-store events, illustrating just how much this cohort enjoys this type of experience. Like Ys, Zs also value the social aspect of shopping in-person, but Zs especially enjoy how in-store ...
The Direct Connection Jun 21, 2019 ... three in 10 in the UK say that the would be prompted to shop from a DTC brand because they’re customizable. While many brands offer occasions for customization, DTC brands have taken the concept to the next level, basing their entire businesses on personalization and doing it in a way that resonates with today’s young consumers. Take the DTC brand Prose, for example. This customizable hair care company allows customers to create personalized hair care formulas based on their unique hair type and ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... . One of its New York grocery stores was recently outfitted with thousands of high-res cameras that look for things like if a banana has passed its prime, whether cash register lines are too long, or if there's a spill on aisle 4. DataGrid This Japanese company is using a specific type of A.I. to create computer-generated fashion models. Introduced in May, DataGrid said its development of high-res, whole body images "has no precedent." The algorithm is the same that's used to create "deepfakes," so ...