Over The Influence Dec 12, 2019 ... tips, and #travelgoals from countless people who've fashioned themselves into lifestyle gurus, as well as those who are just living their lives and amassing thousands of followers along the way. Even those who rag on influencers can't get enough of their sun-soaked content and dreamy backdrops. In fact, 53% of youth in the U.S. and UK say life would be boring without influencers, and 55% of Trendsetters in the U.S. and 45% in the UK think that influencers are inspiring. However, while youth overall ...
Influencer Marketing Tips Dec 10, 2019 ... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... lives, youth in this cohort are more likely to feel a disproportionate amount of emotional burnout, whereas Gen Zs are more likely to feel burned out mentally. Ys are more inclined to experience emotional burnout due to a confluence of generational, lifestage, and cultural factors, and because all other areas of Y burnout ladder back to this emotional burnout. Indeed, on a scale of 1 to 10, Gen Ys in the U.S. and UK rate their burnout at an average of 6, which is slightly higher than Zs. What’s more ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... youth’s lives today, from work/school and personal life to social and even family life. Looking specifically at work/school, one in three U.S. and UK Zs feel a sense of burnout in this area of their lives. Additionally, one in five U.S. and UK Zs feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and Ys) feel a stronger sense of burnout when it comes to work/school and their personal life than their counterparts in the UK.Now thinking specifically within ...
Always Be Hustling Sep 21, 2019 ... Always Be Hustling, shifting the dynamic from “closing” to the idea that one can always do more and achieve greater success. To wit, 85% of Trendsetters in the U.S. and 71% in the UK, along with 76% of overall youth in the U.S. and 65% in the UK, agree that it’s important to hustle. These stats makes sense in the context of a modern existence where nothing is truly “closed” anymore: work is carted around on one’s mobile device 24/7, social lives are converted into a stream of ceaseless and on-going ...
Over Stimulation Sep 20, 2019 ... youths’ endless to-do lists. The constant stimulation—even during "downtime"—means that modern youth don't get any time to let their minds rest and recharge. To wit, six in 10 U.S. youth and seven in 10 UK youth say it’s difficult to have downtime. This is compounded by the fact that Ys and Zs have a tendency to avoid boredom at any cost, even pursuing more stimulation to keep the quiet space at bay. It becomes a vicious cycle: youth are bombarded with stimuli, which makes it difficult ...
Free For All Sep 19, 2019 ... as a chance to be productive and learn. Indeed, 54% of Ys in the U.S. and 51% in the UK prefer to be productive during their free time. Additionally, this generation has invested much of their time and energy into their hustles, or their passion projects, which give them a greater sense of fulfillment outside of their 9-to-5 jobs (see Always Be Hustling). Investing time in these endeavors is important to Ys, who believe that true success isn’t found through money or climbing a prescribed ladder ...
To Your Heart's Content Sep 18, 2019 ... gravitating toward entertainment that allows them to zone out. To wit, 59% of youth in the U.S. and 53% of youth in the UK say they prefer entertainment that's mindless or just for fun, as opposed to something that's educational. This trend plays out in interesting ways—seen in everything from the rise of ASMR videos to the resurgence of Bob Ross—but the common thread is that youth are seeking out content that's plotless and under-stimulating, allowing young consumers to relax and take a break ...
High Society Sep 17, 2019 ... needs to be noted that youth are not only interested in self-medicating their burnout, but look to brands to provide them the products and services to do so. Half of Trendsetters in the U.S. and UK (55% and 46%, respectively) seek out brands that are calming/relaxing, along with four in 10 youth in the U.S. and three in 10 in the UK. That this many youth are turning to brands to reduce the high levels of stress and anxiety that modern life—with its 24/7 media and entertainment cycles, pressing ...
No Money, More Problems Sep 16, 2019 ... five in the UK say their debt contributes to a sense of burnout. These figures start to diverge between Ys and Zs: 34% of Ys in the U.S. and 28% in the UK, compared to 12% and 13% of U.S. and UK Zs, respectively, say debt contributes to burnout. This divergence is due to a confluence of factors, especially around life stage: Ys grew up during a time when the prevailing notion was that people had to go to college to be successful. They believed that taking out student loans and going into debt was ...