An Eye Towards The Future Jul 27, 2020 ... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...
The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
The Relationships & Community Perspective May 12, 2020 ... were forged over a period of time, and virtual friends shared their most personal secrets and knew each other’s lives inside and out.Between 2014 and 2017, we saw the acceptance of digital friendships rise to the point that 57% of young people, including 66% of Trendsetters, agreed that digital friendships are just as meaningful as IRL friendships (up from 31% and 36%, respectively). They were able to foster global connections and develop networks of friends around the world, which ultimately gave ...
The Retail & Spending Perspective Apr 28, 2020 ... them to get ahead financially. Millennials haven’t forgotten those times—indeed, many of them are still paying off their college debt—and as a result they are more likely than other generations to be concerned about the economy (with 92% being worried) and taking action to protect themselves (with 82% having already taken steps).This is compounded as Gen Zs are living up to their pragmatic and cautious nature when it comes to finances; 81% already feel they need to start putting money ...
A Defining Moment Mar 24, 2020 ... travel plans; less express disappointment over going to the gym and dining out. Due to lifestage, Millennials report much more concern over “panic buying” than Zs. “It is upsetting to see all these toilet paper and hand sanitizer outages.”UGONNA, 27, TXAs more and more schools and businesses shutter, there is increased interest around in-home entertainment, education, and hobbies. When thinking about staying home for an extended period of time, some young people almost welcomed the opportunity to get ...
OK, Boomer! Mar 23, 2020 ... , younger generations are finding it easier than ever to pinpoint and make light of how their older generational counterparts aren’t keeping up with the times. Today, technology has certainly amplified the “OK Boomer” message, proliferating its meaning endlessly through TikTok, as well as memes across other platforms. But this is part of a larger phenomenon wherein the speed at which technology changes creates more pronounced differences between the generations and makes it more difficult for cultural ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the election of the first black president, making them both politically aware and optimistic. On top of all of this, Ys witnessed the shift in brands becoming more transparent, as well as more socially and environmentally responsible. This new development in brand marketing made it possible for consumers to activate their socially conscious inclinations through their personal choices and purchase decisions. Y’s upbringing has made this cohort a generation of idealists for whom activism is an ...
No Joy in Division Mar 21, 2020 ... feel empowered by gathering their own information, which further informs their sense of individuality and defines their own direction on the issues they care about. The way youth see it, family members who are more set in their belief systems have views that are unlikely to be transformed, leaving them unlikely to take up that pointless crusade. Overarchingly, the vast majority of U.S. youth do not unfollow or unfriend people who have opposing beliefs. This could be due to the fact that many young ...
Would You(th) Care For A Cause? Mar 20, 2020 ... . We’re deep into the age of brand “wokeness,” and brands must continue to keep up with the times if they’re to connect with today’s young consumers. Brands getting involved in social, environmental, and political causes is a good thing. Bringing attention and awareness to various initiatives can educate consumers and in turn make them feel empowered to purchase from your brand, which is an overall positive experience for today’s youth who can feel powerless to enact larger systemic change through ...