Alternative Education Mar 19, 2020 ... wrote that there is a darker underbelly to brand activism. It is clear to young consumers when celebrities, influencers, and brands are being ingenuine in their alignment to a cause. We saw this most recently with Jameela Jamil when it was announced that she will be starring on a new competition show that will focus on modern-day ball culture to which there was backlash since she was believed to be straight. Jameela soon followed up with a tweet proclaiming that she is actually queer, which came off ...
Category Lens Mar 18, 2020 ... allow consumers to choose a cause to donate their miles toward. What if this became more of a standard across the industries? ...Brands made more opportunities to get involved in causes while traveling available to consumers? For Ys this may mean providing strictly educational experiences with an opportunity to donate or spread the word when they return home. For Zs, this may mean actively getting involved, with multiple opportunities to do hands on work—roll up their sleeves and get “dirty ...
The Impact Of Influence Dec 17, 2019 ... direction the space is headed. When asked why they follow influencers, 45% of Zs in the U.S. and 30% of Zs in the UK, as well as 23% of Ys in the U.S. and 21% in the UK, said that they do so because they want to support them/the things they do. This leap among the generations is significant, and demonstrates the value Zs place on the influencer content that populates their social media feeds. Their digital proclivities make sense: as this generation of young people grew up with access to the Internet ...
The Hive Mind Dec 16, 2019 ... upon when someone commits egregious offenses against multiple victims, like in the case of Harvey Weinstein. But lately, so many celebrities and influencers have been canceled for things like murky allegations, beefing with other celebrities and influencers, and decontextualized, dug-up opinions they’ve expressed years ago that current culture deems “not politically correct” (and which most have readily apologized for) that the notion of being canceled has lost weight. Last year, The New York Times ...
The New Social Order Dec 15, 2019 ... inhabit, and how to maximize the return on investment, so brands can better navigate the expansive world of influencer marketing.DTR: DEFINING THE RELATIONSHIPInfluencer marketing encompasses a constantly evolving ecosystem where "fame" means entirely different things to different generations and changing buzzwords can leave brands in the dark about what exactly they're signing up for or which personality would best suit their needs. For starters, it's important to differentiate between the types of ...
Life For Like Dec 14, 2019 ... the UK, as well as half of Trendsetters in both countries (55% and 52%, respectively), say they follow influencers for the entertainment/drama. The influencer tendency to overshare personal drama has bled into social media marketing, especially for fast food brands, who have used their platforms to start beef with other brands and subsequently drum up attention for new products. For example, Popeye’s and Chick-fil-a got into a Twitter feud over the best fried chicken sandwich—a back-and ...
Over The Influence Dec 12, 2019 ... says about society that they're able to succeed. But lately, the criticism has ramped up a notch, with accusations of fraud and abuse being piled on top of general cultural critiques. These negative stories show how a few bad apples can spoil the bunch and, for some consumers, lead to greater cynicism and more distrust of influencers overall. For brands, it's more important than ever to understand the influencer landscape and know where the minefields are and how to avoid them. This piece will ...
Influencer Marketing Tips Dec 10, 2019 ... TikTok’s platform and its users’ behavior. Kind might be one of the first brands attempting to seed hive-minded behavior in this way, but this new evolution of brand-consumer co-creation is poised to grow in importance.PARTNER UPRe: The New Social Order Directive: With the knowledge that 58% of youth in the UK and 56% in the U.S., along with six in 10 Trendsetters in the U.S. and the UK (64% and 62%, respectively) say that a celebrity, influencer, or athlete partnering with a brand makes them more ...
Global Influencer Trends Dec 09, 2019 ... behavior carries high risks for brands," it said, "[a]nd it is only a matter of time before the local consumer protection agencies start paying attention." - Australia: Collaboration Nation - Three major brands teamed up to promote Superdry's #InYourElement campaign, something the company called a global first. Superdry, Subaru Australia, and STA Travel collaborated on the campaign, which promoted a "jacket for every element." The companies tapped four Australian influencers to travel to different ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... generations, Boomers’ and Xers’ burnout points occurred well into their careers and in a different cultural and economic landscape than that which modern youth are living in today.The shift toward the modern culture of burnout cemented itself as Ys entered the workforce around the time of the Great Recession of 2008. For Ys, who are dreamers by nature and were brought up to believe they could achieve anything they worked at, the lack of jobs created heavy competition among this highly educated, fiscally ...