Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... —and desire for it in return—will be apparent throughout their lives. More than half in both countries prefer to work for a company with a traditional hierarchical structure, rather than a flat one, suggesting they’ll have greater respect for authority in the workplace. Meanwhile, as Zs are coming of age at a time in which customers can rate a brand’s employees and vice versa—as is the case with Uber and Lyft—they’re developing a mutual understanding of respect with the ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... explores vices and lets them interpret their own moral message, they aren’t as apt to indulge in traditional vices that have tempted youth of the past; recognize the thoughtfulness they put into weighing options and considering the impact of potential decisions when risk is involved. Unlike Ys, many of whom suffered a “failure to launch” and had to reassess the concept of “adulting” after they were already technically adults, Zs are more likely to intentionally learn such life skills as they grow up ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... political figures, “I think it works both ways. If you give me respect, then I’ll respect you as well.”Their penchant for traditionalism and conservative values extends to their personal lives: Zs are less interested in traditional vices such as drinking, smoking, and drugs, which is likely because they have less to rebel against. As adults overall have adopted a more progressive view of under-age drinking and even marijuana use, the illicit nature of these activities is diminished along with their ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.Whereas gluttony is Zs’ vice of choice, sloth is the “sin” they avoid the most. As an entrepreneurial generation that grew up with constant access to digital tools and information to help them learn, explore, and entertain themselves, Zs feel that there’s no excuse for a person to be idle or bored today. They’ve taken the adage ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... ITEMSGaming is about developing real life skills, as well as growing one’s mastery of a controller. Consider developing a console- or computer-based game (or working with a developer to do so), thereby giving young gamers another title they can enjoy; in doing so, consider the key skills it will help players develop and how to promote their development. The stigma around being a “gamer” is gone. Gaming isn’t considered a vice, rebellion, or anti-social activity, so be sure to put a positive spin on ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.Gen Zs have been praised as many things during their brief time on this earth—dream consumers, world saviors—but they also share a less laudable title: the first generation to have a shorter life expectancy than their parents due to unprecedented childhood obesity rates. Thankfully, their dismal fate is showing signs ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... . In lieu of many incidents during which the NFL fined players for wearing customized cleats in their attempt to honor a person or cause dear to them, this was a big step in a more politically and socially enlightened direction. The league’s senior vice president Anna Isaacson said, “It was important to give players a platform for their stories to come out and be told.”If more teams and leagues align themselves with this idea, it will become even easier for them and their athletes to harness ...
Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... Moral messages are fading from media as young consumers enjoy debating issues and exploring moral ambiguity through entertainment. Much of the most popular entertainment among young consumers today doesn’t feature a moral message and also stands out for the level of vice on display. The wildly popular Game of Thrones has been singled out for the number of rape scenes (both the TV series and books). Empire centers around a drug lord turned music mogul and features plenty of sex, excess ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... “swipe it, shop it” tool uses Tinder’s interface to display a series of looks; users swipe right to buy and left to reject each item. In the future, Sephora will enable consumers to add photos of themselves to this technology. Additionally, the site has a “beauty uncomplicator,” a Mad Libs-style game, where users fill in the blanks to find the right products and tools for them.Urban DecayTo assist consumers in selecting lipstick from the 100+ shades in its new line Vice, makeup brand Urban Decay ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... open door policy about issues and topics. Hopefully, I will learn about news and events from my kids and vice versa.LINDSAY, 32, NYAs I always tell my child, "If you are old enough to ask about something then you are old enough to know." I would explain to my child everything I possibly can about world events, or local news.ROBERT, 24, MIThe mercurial nature of media has some parents putting heavy restrictions on what they allow their children to do online in order to retain ...