The Media & Entertainment Perspective May 27, 2020 ... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...
A Defining Moment Mar 24, 2020 ... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...
Category Lens Mar 18, 2020 ... ”. ...Travel and hospitality brands partnered with retailers to support a cause? For example, an outdoor apparel company and a hotel chain or airline could partner to promote building homes abroad and offer discounts on both apparel and travel costs? ...Hotels offered pay-it-forward programs where you can accumulate additional miles or points for volunteering while traveling? ...Airlines made it standard for passengers to watch a short educational video on environmental causes? Similar to the safety ...
The New Social Order Dec 15, 2019 ... product each year. He once said that a brand offered him $165,000 to use its product in a video but later pulled out. PewDiePie PewDiePie, whose real name is Felix Kjellberg, is the #2 influencer among young people in the U.S. and UK. He's YouTube's most successful creator, with more than 100 million followers. He started his career posting videos of himself gaming but branched out to include commentary and sketches. That said, he's also famous for accusations of racism and anti-semitism (which he ...
Life For Like Dec 14, 2019 ... when Westbrook posted a video to her YouTube channel slamming Charles for disloyalty after he gave the vitamin brand SugarBearHair—a competitor to Westbrook’s supplement Halo Beauty—a shoutout on his Instagram Stories. Both Westbrook and Charles posted emotionally-charged videos spilling the details of their friendship and personal lives online, which viewers ate up. The feud polarized beauty community followers and caused Charles to lose nearly 3 million followers in three days.Shane ...
Over The Influence Dec 12, 2019 ... themselves became influencers. In fact, NYMag reported that Condé Nast employees were receiving so many requests for sponsored content on their Instagram pages, the company recently said it needed to handle all brand deals and would take a cut. In early 2017, The Wall Street Journal reported that YouTube star PewDiePie had made anti-Semitic jokes and referenced Hitler in his videos. Google and Disney quickly cut ties with him, with The New York Times noting that the episode "raised questions about the ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Influencer Marketing Tips Dec 10, 2019 ... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... food is that of an indulgent treat to be balanced against an overall healthy diet and lifestyle.HOW ZS MITIGATE PHYSICAL BURNOUT: As Zs are becoming overwhelmed and burnt out, they’re turning to the comforting aspects of food to help them mitigate the mental exhaustion they’re feeling. Zs, who put online video content, such as YouTube videos, on par with other sources of entertainment competing for their time and attention, have a preference for entertainment content that helps them zone out and ...