Over Stimulation Sep 20, 2019 ... vacation spots are starting to tout their lack of cell reception and WiFi, while digital detox "retreats" have sprung up around the world. ASMR videos are another way young people are choosing to relax and resist stimulation; and even the return to physical books shows how modern youth pushing back against constant screen time (although, ironically, Instagram hashtags are helping to fuel the revival of indie bookstores). As consumers are bombarded with ever more products, Ys and Zs are increasingly ...
Free For All Sep 19, 2019 ... health and also have the capacity to spur creative thought and productivity that can then be taken beyond the activity itself, qualities that are especially appealing for Zs, who we know to be creators at heart. Additionally, viral art trends like paint pouring have taken hold of modern youth, who are watching these mesmerizing videos online and being inspired create them themselves. Paint pouring isn’t just a satisfying video trend, it’s also a relaxing, meditative activity that allows viewers to ...
To Your Heart's Content Sep 18, 2019 ... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...
High Society Sep 17, 2019 ... with sugar alcohols and other ingredients that are harder for some consumers to digest. - The Burnout Around Eating “Healthy” - Rise of Mukbang VideosMukbang, a type of video-based entertainment content where hosts (many of them female) eat large amounts of food while viewers tune in to watch, originated in South Korea almost ten years ago. The word itself is a portemanteau that roughly translates to ’eating broadcast.’ Over the years, mukbang content creators such as Kim Thai have racked up as ...
How Can I Help You? Jun 22, 2019 ... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Google Image Search in late 2018, allowing consumers to search for specific items in any given photo. Users tap a series of dots in the photo to highlight the item or use their fingers to draw around it. This triggers a Google search for related photos, videos, or websites where the item appears, making it easy for consumers to then purchase the product.PinterestLast year, Pinterest updated its e-commerce features to make it even easier for users to shop products on the site. The updates included up ...
Tech Truths Mar 21, 2019 ... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...
Breaking Bad Mar 20, 2019 ... , regardless of how they identify on the gender or sexuality spectrum.2017: Pre-Fall 2017 Campaign With All Black Models After getting called out specifically for their lack of casting diversity at BoF’s VOICES, Gucci cast only all-Black models for its Pre-Fall 2017 campaign. To amplify their new shift in brand direction, Gucci released nine audition videos from the models—who had been street-cast rather than selected through a traditional modelling agency—on the brand’s Instagram and Twitter ...
Fear Factors Mar 19, 2019 ... by Gen Xers (6.4%), Gen Ys (4.3%), and Gen Zs (1.3%). Meanwhile, the CBD market is projected to reach $22 billion by 2020. Its growth will continue to impact brands across verticals from food and beverage to beauty/grooming, and further demonstrates consumers' need for stress-relieving products and services. ASMR Once just a niche genre of entertainment on the Internet, autonomous sensory meridian response (ASMR) videos, which trigger “brain tingles” in some people, are gaining mainstream ...
For Your Entertainment Mar 18, 2019 ... watching videos on YouTube for hours. I could easily watch Instagram Stories and Snapchat Stories for over four hours. GREG, 22, PAWith regards to movies, the majority of consumers across generations are watching them at home, and it’s a pastime that’s made even more convenient with the abundance of viewing platforms, like Apple TV and Roku, and streaming services, like Netflix and Amazon Prime Video. In both the U.S. and UK, slightly more Boomers and Xers have watched an in-home movie than their Y and ...