Over Stimulation Sep 20, 2019 ... content become the casualty. In addition to all of the streaming TV, podcasts constantly release new episodes; Spotify pops up to remind people of new music by their favorite artists; and newsletters abound with articles, lifehacks, and ever more media to check out. It's no wonder that half of youth in the U.S. and UK get stressed when choosing entertainment options, whether that's a show to watch or a game to play. The fact that previously relaxing activities, like watching television or listening to ...
Free For All Sep 19, 2019 ... health and also have the capacity to spur creative thought and productivity that can then be taken beyond the activity itself, qualities that are especially appealing for Zs, who we know to be creators at heart. Additionally, viral art trends like paint pouring have taken hold of modern youth, who are watching these mesmerizing videos online and being inspired create them themselves. Paint pouring isn’t just a satisfying video trend, it’s also a relaxing, meditative activity that allows viewers to ...
To Your Heart's Content Sep 18, 2019 ... mukbang videos. This trend started in South Korea but has since spread around the world, as mukbang stars live broadcast themselves eating extraordinary amounts of food. Ys' and Zs' desire for contentless content that lets them zone out is reflected in the numbers: YouTube said watch time of "relaxing" videos increased more than 70% between June 2017 and July 2018. The popularity of this trend is great news for brands, as six in 10 youth in the U.S. and UK like advertising that features ASMR.This ...
High Society Sep 17, 2019 ... with sugar alcohols and other ingredients that are harder for some consumers to digest. - The Burnout Around Eating “Healthy” - Rise of Mukbang VideosMukbang, a type of video-based entertainment content where hosts (many of them female) eat large amounts of food while viewers tune in to watch, originated in South Korea almost ten years ago. The word itself is a portemanteau that roughly translates to ’eating broadcast.’ Over the years, mukbang content creators such as Kim Thai have racked up as ...
No Money, More Problems Sep 16, 2019 ... just part of one’s path to success. But times have shifted, revealing how difficult it is for many of them to dig themselves out from under their debt. Now that Ys are fully in the workforce, their past choices, which haunt them to this day, are causing financial burnout. Zs, on the other hand, are just now coming of age. They watched their parents and older siblings struggle through the recession and, as a result, are more pragmatic and debt-averse. On top of modern youth’s existing financial ...
The Future Of Experiential Retail Jun 24, 2019 ... to offer shoppers the chance to try on a lipstick or watch a demo for a new kitchen gadget; experiential retail needs to be highly-personalized and hyper-localized, achieved through a strong service component.Physical retail concepts that present personalized and hyper-localized strategies indicate to consumers that the brand has done its homework by being precise and focused about who their audience/target customer is and, moreover, is actively working to make their unique consumer journey as ...
How Can I Help You? Jun 22, 2019 ... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... and watch the models pose, move, and talk. The experience is also available with in-store podiums and Zara delivery boxes. If customers like what they see, they can buy the items directly from the app.L'OrealIn 2018, L'Oreal acquired Modiface, a company that helped create many of the leading AR beauty apps (including Sephora's). Modiface had previously worked with L'Oreal to create its Style My Hair app, which let users experiment with different hairstyles using AR. Later that year, L'Oreal ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... with its Carrè Club pop-ups in Singapore, Los Angeles, Milan, Toronto, and New York. Guests could have their portraits sketched, sing karaoke, relax in a cafe, and watch on-site artists create designs for the famous scarves. As "carrè" means "scarf" in French, the event also featured stories about the iconic accessory. Exclusive scarf prints were available for purchase, creating an in-the-moment urgency that mimics traditional sales events. Earlier in 2018, Hermès featured an exhibition, Avec Elle ...
The Generational Manifesto Mar 24, 2019 ... spark change in society. For instance, Ys and Zs embraced streaming services and binge watching, and have influenced older generations to consume content in this manner, too. While each generation has attitudes and values that they carry with them, it's their behaviors that are more subject to change and evolve based on youth's influence. This is good news for brands because it means that even if older generations aren't the target audience, there's much potential for them to become consumers in the ...