Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... their value.ANA, 27, UKWhile brands have perpetuated the problem of choice overload, youth are now looking to them to provide solutions. Today, it’s expected that brands have accurate, detailed filter functionality on their websites and apps to streamline selection, yet youth feel many retailers could still improve this with additional filter levels to fulfill their basic needs when browsing. They also increasingly want curated guidance and recommendations, giving brands a significant opportunity to ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... some sense of control over the conversation. Not so long ago, questionable content was relegated to late night slots on TV or covered with brown wrappers on newsstands. But today, children can accidentally (or purposely) run into mature content at any time and nearly everywhere they may look. Parents are leveraging a wealth of tools that let them monitor and control everything from what their children see to what websites they access. Even tools that have educational value must be carefully ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... accurately in their marketing, showing that companies have some catching up to do.EDUCATIONAL TECHNOLOGYModern parents acknowledge that technology is a blessing and a curse in many ways: it entertains and distracts, it connects and disconnects families, it teaches and it also rots the brain. When parents first introduce their children to technology, it’s often in the form of educational apps and websites that are highly immersive and engaging. Admittedly, parents leverage these as babysitters on occasion ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... themselves.I think in general companies are very aware of the need for censorship and do a good job at it, whether it is because it's something they believe in or because they don't want the backlash from promoting any negative attitudes.LIAM, 27, UK The question of censorship is important for brands to consider for the comments sections of their websites, as well as for their social platforms and user-generated content initiatives. For example, in Coca-Cola’s “GIF the Feeling” promotion, users ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... entertainment, with more than seven in 10 youth (79% in the U.S. and 73% in the UK) saying they wish brands created more positive and uplifting content. THE OPTIMISTNumerous websites have devoted verticals to spreading joy, such as The Optimist from The Washington Post. The email newsletter is dedicated to stories that inspire. UPLIFTING CONTENT Other websites, like LittleThings, a viral Upworthy-esque site, feature uplifting content exclusively. Moreover, last February, Arianna Huffington ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... to always find someone better | I am overwhelmed by the number of potential partners I can find online and through apps (Base: Aged 19-34) | Dating apps/websites make me feel interchangeable (Base: Not In A Relationship) People are pickier about romantic partners today because technology provides more options | Technology has made dating easier | Technology has made dating a game | Technology makes it easier to always find someone better | I am overwhelmed by the number of potential ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... “Strongly agree” and “Somewhat agree” I wish there were more websites that would guide me to positive/uplifting content | I feel bad after clicking on/reading gossipy/negative content ...