Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... and services in the home, self-care, and lifestyle spaces now that Nesting & Resting is becoming increasingly aspirational.Given young people’s uncertainty about what the future holds, they’re choosing to invest in personal wellness in the here and now, which has evolved beyond food and fitness to encompass the home. This shift is reflected in young people’s shopping habits. While myriad retailers in the apparel space have filed for bankruptcy and shuttered their doors over the past year ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... that they’re put to sleep. Consider creating content within the “satisfying video” genre, which features repetitive tasks, perfect patterns, or processes being completed in slow motion with relaxing music; even slime videos are credited as being especially calming. And much like the coloring book trend grew out of a need for greater wellness resources, we're seeing a rise in bedtime stories for older Zs and adults. Earlier this year, meditation app Calm launched such stories, which mix soothing ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... drinks in defiance of widespread messages to eat healthy. Every generation reinvents the values of the one before it—hippie Boomers rebelled against the Greatest Generation’s conservative ways, yuppie Xers rebelled against hippies’ free-spirited lifestyles, wellness-oriented Ys rebelled against yuppie materialism—and now Zs are rebelling against the culture of wellness popularized by Ys by ushering in a new era of indulgent, visually extreme food and drinks.Zs’ Glutton Goals have been a ...
Gen Z Global Trends Jun 13, 2017 gen z global ... . While the trend suggests that French teens will carry on the nation’s reputation for contrarianism and joie de vivre, it could also signal the need for a health and wellness revolution in the near future, similar to that experienced by youth in the U.S. - INDIA: CREDIT CULTURE - Zs in India are poised to become the first cohort in the country’s history to have widespread access to credit cards from the time they enter adulthood. India's rapid digital payment evolution has created a consumer ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... nightlife options, provide a motive for partying beyond just drinking for the sake of drinking. Additionally, as young people value health and wellness—though they consider it a balancing act—they can more easily justify drinking and partying when it’s around sports since such is related to a passion point and sports provide a mentally stimulating experience. To that end, 41% of youth in the UK and 39% in the U.S. say they generally only go to bars when they are showing a sporting event on ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... fulfilling than the more passive alternative, reflecting of their wellness-oriented lifestyle and aligning with their drive to always be doing something share-worthy. For instance, hiking in a breathtaking setting provides highly sought after Instagram fodder, and young adults are searching for destinations and activities that are ever more exceptional. Already 43% of Trendsetters in the U.S. and UK have taken a trip to a specific place in order to participate in a sporting event, meaning there’s an ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... a way for young people to convey that they identify with the wellness movement, branded sports apparel lets them convey that they care about team culture. Just by wearing a shirt, they can be a part of the movement. Fan tribes let them define their personal brand, branded through a team.My friends and I tend to wear branded sports teams’ clothes as streetwear more than actual game wear.BRANDON, 24, CASome youth-oriented brands are already tapping this new mentality (see examples), but the trend ...
Play The Game Mar 15, 2017 community play sports ... play them. Young generations’ interest in playing sports is only growing given the importance they place on health and wellness, as well as the trend of sports becoming a greater part of culture, but their access to do so is shrinking. Four in 10 young adults consider playing sports vital to their lives, and this is especially true for Trendsetters (69% in the UK and 56% in the U.S.). This gives brands a key opportunity to ease the problems young people face as athletes and aspiring athletes ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... dance) | Meet-and-greet or signing related to an entertainment property | Fan festival (e.g., VidCon, Comic-Con) | Film festival | Listening party (e.g., an album release) | Interactive theater experience in which the audience is involved in the show (e.g., Sleep No More) | Wellness/exercise tour | Festival specific to an entertainment property (e.g., Shrekfest, Gilmore Girls Festival) | Trivia event for a specific entertainment property (e.g., trivia about a specific TV ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... Activewear brand Kit and Ace has been focusing on TV-style episodes on Snapchat. It offers several series including Truth or Dare on Tuesdays during which a company executive answers the demands of Snapchat followers, and What the Well(ness)? each Friday, where team members try out the latest and weirdest inventions in wellness.Bleacher Report and Copa90 In the UK, Bleacher Report and digital football network Copa90 have launched a weekly TV series on Snapchat called Saturdays Are Lit to reinvent ...