Open House Sep 10, 2015 community home décor ... regarding their gym as a home away from home. This feeling has become more pronounced with the influx of boutique studios that provide a welcoming atmosphere to relax pre- and post-workout. In fact, in a recent focus group, a 26-year-old woman told us about how her regular NYC spin studio, Peloton, feels so much like home that she and her friends even refer to the waiting area as “their living room.” She explained how it has L-shaped couches and a long table that looks like a dining room, complete with ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... health. To inspire people to get moving rather than be couch potatoes, water brand Vittel launched a Couch Converter campaign, through which people could have their old sofas transformed into unique running shoes. After users uploaded a photo of their couch to a microsite and sent in pieces of the fabric, designers and shoemakers turned their swatches into a custom pair of trainers. See how Vittel turns couches into personalized sneakers.Powerade recently created “workout billboards”consisting of a ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... Art Mall in Hong Kong incorporates expansive green spaces into its design and curates art exhibitions to evoke a relaxed and creative atmosphere. Food is the focus at Westfield Montgomery in Bethesda, MD, where the outdated food court is now home to a swanky dining terrace serving healthy, artisanal fare. Still others emphasize fitness: the upcoming mega-mall in Miami will include an indoor ski slope, and Morinomiya Q’s Mall in Osaka encourages consumers to workout while shopping via its rooftop ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... versa—to help them maintain the equilibrium they have come to value highly. Ys’ approach to wellness is a balancing act (see Well Rounded). If they indulge in a night of drinking or spend a lazy day with Netflix, they counter their “bad” behavior with a green juice or a workout the next day. Their remorse is genuine, and they believe that making amends makes a difference to their future health. Indulgence without considering the repercussions (and making an effort to compensate for their excesses ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... and won. Many of these troubling behaviors are driven by Ys’ highly digitized lives, built into their phones and wearable devices. For example, the Apple Watch ships with an hourly reminder to get up and move around in order to stimulate circulation and physical activity; it can be disabled, but doing so is equivalent to deciding to ignore one’s wellness, which comes with a pang of guilt. New diets and extreme workouts are an addiction among my generation. They try each different juice cleanse ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... look forward to working out, with 78% of Ys saying they enjoy exercising, as opposed to 59% who view it as a chore. It’s becoming normal to forgo cocktails in favor of a gym class; as a 30-year-old woman told us in a focus group, “My friends are just as much up for a workout as they are for a drink.” Likewise, the abundance of fun runs, theme workouts, and early morning yoga raves popping up across the country have furthered their feelings that their fitness pursuits and social lives can go hand in ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... unleashes a flood of chemicals in the brain that trigger the same types of bonding responses that make communal experiences like laughing, dancing, and worshipping such enduring aspects of human culture. In other words, sharing the workout experience helps turn fitness into a rewarding addiction, one that is amplified when Ys post their workouts on social media and receive positive feedback from followers [ROI (Return on Image), The Cassandra Report, Fall/Winter 2014]. The endorphins and ego boost that ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... Parsons, and Mindy Kaling took to Instagram to give followers a taste of what it’s like before, during, and after the lavish event, sharing behind-the-scenes moments that helped make the storyteller/audience relationship feel more intimate.Nike Golf profiled Rory McIlroy through a series of Instagram posts that showcased the young golf phenom pre-, during, and post-workout. The brand incorporated the hashtag #DontSleepOnSummer as part of a summer-long campaign to encourage golfers to get outside and ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... seamlessly. (Typically, GTA3 players must toggle their gaze between gameplay and a GPS map in the corner of the screen.) GlassFit guides users through workout circuits, yoga classes, and athletic drills, all while tracking each individual’s respective performance over time. Mobile and connected TV service Thuzz Sports uses algorithms to rate games and alert fans when to tune into trending games across the leagues they follow. Recently, the company introduced a Glass app that offers coverage for NFL ...