The New Social Order Dec 15, 2019 ... eye shadow to seltzer and booze. But as the influencer space becomes increasingly crowded and the marketing by and around these individuals seemingly hits peak saturation, it's worth asking if influencers still have the sway they used to. Still, 49% of U.S. Trendsetters and 44% of UK Trendsetters say they've purchased a product or service that an influencer posted about or mentioned. This is significantly higher than the general population (29% of youth in the U.S. and 24% in the UK), so it's ...
Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
Over The Influence Dec 12, 2019 ... tips, and #travelgoals from countless people who've fashioned themselves into lifestyle gurus, as well as those who are just living their lives and amassing thousands of followers along the way. Even those who rag on influencers can't get enough of their sun-soaked content and dreamy backdrops. In fact, 53% of youth in the U.S. and UK say life would be boring without influencers, and 55% of Trendsetters in the U.S. and 45% in the UK think that influencers are inspiring. However, while youth overall ...
Influence Buy Category Dec 12, 2019 ... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...
Influencer Marketing Tips Dec 10, 2019 ... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... Gain an understanding of the cultural factors creating the state of modern burnout in which modern youth are living.When hearing the word “burnout,” modern youth, and Gen Ys especially, are likely to respond with a strong reaction. Indeed, this cohort has found itself in the midst of a new work culture in which overachievement and 24/7 responsiveness have created a condition of burnout wherein young people are working themselves to the point of utter depletion. This year, the World Health ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... loyalty.Among Gen Ys, 1 in 3 in the U.S. and 1 in 4 in the UK feel a sense of burnout.WORK/SCHOOL AND PERSONAL BURNOUTBurnout can manifest in all aspects of youth’s lives today, from work and school to personal and social lives. Looking specifically at work/school, two in five U.S. Gen Ys feel a sense of burnout in this area of their lives, as do three in 10 UK Ys. Additionally, one in three U.S. and UK Gen Ys feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... youth’s lives today, from work/school and personal life to social and even family life. Looking specifically at work/school, one in three U.S. and UK Zs feel a sense of burnout in this area of their lives. Additionally, one in five U.S. and UK Zs feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and Ys) feel a stronger sense of burnout when it comes to work/school and their personal life than their counterparts in the UK.Now thinking specifically within ...
Always Be Hustling Sep 21, 2019 ... to the new cultural cachet in busy-ness: regardless of if you’re a high achiever or an average Joe, the desire to feel and look busy is contributing to youths’ sense of burnout. Again, this happens regardless of one’s career path or how much work there is to do at one’s job: overall, youth feel the need to maintain the perception of being busy and hustling so that to the outside world, it at least looks like you’ve got something going on. What are modern youth supposed to do about this vicious ...
Over Stimulation Sep 20, 2019 ... youths’ endless to-do lists. The constant stimulation—even during "downtime"—means that modern youth don't get any time to let their minds rest and recharge. To wit, six in 10 U.S. youth and seven in 10 UK youth say it’s difficult to have downtime. This is compounded by the fact that Ys and Zs have a tendency to avoid boredom at any cost, even pursuing more stimulation to keep the quiet space at bay. It becomes a vicious cycle: youth are bombarded with stimuli, which makes it difficult ...