Clear Consciousness

Youth’s desire to better the world by “voting with their wallets” has been a widely dissected topic in recent years. Socially conscious brands like TOMS and Warby Parker are consistently lauded for their efforts to balance corporate gains with corporate responsibility, and for a justifiable reason: Generations Y and Z are uniquely attuned to how their purchasing behaviors impact the world around them thanks to the access and awareness they’ve been afforded from an early age, and they gravitate towards companies that share their altruistic values...