A collection of Macrotrends and Data designed to tell a deep, holistic story focused on a theme hyper-relevant to the world of young consumers.
Studies of large cultural shifts, incorporating data, quotes, trends, marketplace examples and business implications.
Dynamic charts and infographics showcasing the raw data.
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Liberals vs. Conservatives: CHAID
To determine what behaviors and attitudes most closely align with young adults who self-identify as Liberals (left-leaning) and Conservatives (right-leaning), we conducted a CHAID analysis...
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