A collection of Macrotrends and Data designed to tell a deep, holistic story focused on a theme hyper-relevant to the world of young consumers.
Studies of large cultural shifts, incorporating data, quotes, trends, marketplace examples and business implications.
Dynamic charts and infographics showcasing the raw data.
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The Gen Z Effect
Gen Z Marketing Tips
Marketing directives and examples for engaging Gen Zs.
Gen Z holds $44 billion in spending power, meaning that all brands need to target them today to be ready for tomorrow. Although Zs are young, they've already caused enormous shifts in society, including how they expect brands to engage them...
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