The Joyride

In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get to a destination, but rather, an exciting activity in itself that they look forward to and even cherish...