DATA

By Date

The Self-Improvement Revolution

WINTER/SPRING 2018

Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts.

Control Center

WINTER/SPRING 2018

In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.

Control Center 21+

In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.

Peer Improvement

WINTER/SPRING 2018

As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.

Know It Alls

WINTER/SPRING 2018

Modern youth desire to be knowledgeable across many topics rather than one niche subject in order to better relate in today's interconnected world.

Extracurriculars

WINTER/SPRING 2018

Finding traditional education to be behind the times, young people are turning to alternative platforms and brands to better themselves through a more personalized approach to learning.

BrandCon

WINTER/SPRING 2018

Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience.

Mixed Emotions

WINTER/SPRING 2018

Young generations are propelling emotional health as the next frontier of the wellness movement, as they embrace ways to manage their feelings internally and externally.

Doctor Who?

WINTER/SPRING 2018

As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.

Personal Best

WINTER/SPRING 2018

As young consumers strive to improve themselves, they're embracing custom personal care products that leverage data and technology to address their specific needs and provide optimal performance.

The Malevolution

WINTER/SPRING 2018

In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a modern male, opening the door for brands to address their evolving needs.

Best Dressed

WINTER/SPRING 2018

Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.

Exertainment

WINTER/SPRING 2018

Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.

Betterment & Goals

WINTER/SPRING 2018

A quantitative overview of youth’s approach towards setting and achieving goals.

Betterment & Productivity

WINTER/SPRING 2018

A quantitative overview of young people’s attitudes towards productivity-related goals.

Personal & Professional Betterment

WINTER/SPRING 2018

A quantitative overview of youth’s professional development and goals today.

Betterment & Learning

WINTER/SPRING 2018

A quantitative overview of youth’s attitudes and preferences towards learning/education.

Betterment & Mindfulness

WINTER/SPRING 2018

A quantitative overview of youth’s perceptions and practices around mindfulness.

Betterment & Fitness

WINTER/SPRING 2018

A quantitative overview of youth’s perceptions of exercise and fitness, as well as their participation.

Betterment & Beauty/Grooming

WINTER/SPRING 2018

A quantitative overview of youth attitudes on self-care and usage of grooming products.

Entertainment & Gaming

WINTER/SPRING 2018

A quantitative overview of youth’s perceptions of entertainment and gaming in terms of their self-improvement. 

Worldly Improvement

WINTER/SPRING 2018

A quantitative overview of youth’s attitudes towards travel and worldly culture in regards to self-improvement. 

Go Big Or Go Home

FALL/WINTER 2017

In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.

UnWasted Time

FALL/WINTER 2017

In a movement away from extreme drinking, youth are engaging in moderation and even abstaining from alcohol altogether, finding ways to socialize that don’t center around drinking.