By Date

School Of (Work)Life

SUMMER/FALL 2017

Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.

Build Your Own Career

SUMMER/FALL 2017

Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.

Job Search Party

SUMMER/FALL 2017

New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.

The Gig Is Up

SUMMER/FALL 2017

Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.

Personal Property

SUMMER/FALL 2017

Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior. 

House Funders

SUMMER/FALL 2017

Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.

Nesting & Resting

SUMMER/FALL 2017

Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.

The FUND-amentals

SUMMER/FALL 2017

Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits.

Cashless Is King

SUMMER/FALL 2017

Young people are migrating away from traditional financial tools and institutions as they seek to live not only a digital-first but also cashless existence.

Work Preferences

SUMMER/FALL 2017

A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.

Work Life & Loyalty

SUMMER/FALL 2017

A quantitative overview of the working life of young people, exploring time spent working and commuting, how they feel about their jobs, and what would make them recommend their company as a place to work. 

Work Worries

SUMMER/FALL 2017

A quantitative look at the problems that young adults see in today’s workplace.

Career Aspirations

SUMMER/FALL 2017

A quantitative look at what young people want out of their work life, from what makes them feel successful at their current job to their long-term career goals.

Job Search & Consideration

SUMMER/FALL 2017

A quantitative overview of how today’s youth are looking for jobs, and what benefits, perks, and policies attract them to companies.

Home Life

SUMMER/FALL 2017

A quantitative overview of the living situations and communities of young adults.

Rent Or Own

SUMMER/FALL 2017

A quantitative look at the home ownership and rental status of today’s youth, as well as their attitudes towards renting vs. owning overall.

Living Preferences

SUMMER/FALL 2017

A quantitative look at young adults’ preferences when it comes to where and with whom they live, from having roommates to living in different locations, to the proximity to people and amenities they crave.

Current Financial Situation

SUMMER/FALL 2017

A quantitative deep dive into the finances of youth, including bank accounts, credit cards, financial assets, insurance, debt and loans, and investments. 

Spending Behaviors & Attitudes

SUMMER/FALL 2017

A quantitative look at youth’s attitudes toward spending their money, from purchasing subscriptions to acquiring rewards cards, and feeling guilty for spending.

Future of Finances

SUMMER/FALL 2017

A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.

Gen Z Teen Segmentation

SPRING/SUMMER 2017

A quantitative breakdown of six types of Gen Z teen youth, as uncovered by our research

Gen Z State Of Mind

SPRING/SUMMER 2017

To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.

Accelerated Adulthood

SPRING/SUMMER 2017

As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.

The Monetization Generation

SPRING/SUMMER 2017

Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.