By Date

Gen Z Teen Segmentation

SPRING/SUMMER 2017

A quantitative breakdown of six types of Gen Z teen youth, as uncovered by our research

Gen Z State Of Mind

SPRING/SUMMER 2017

To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.

Accelerated Adulthood

SPRING/SUMMER 2017

As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.

The Monetization Generation

SPRING/SUMMER 2017

Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.

Risk Management

SPRING/SUMMER 2017

Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.

All The Feels

SPRING/SUMMER 2017

Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.

Inside Out

SPRING/SUMMER 2017

As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.

Social Live

SPRING/SUMMER 2017

Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.

Overboredom

SPRING/SUMMER 2017

Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.

The Young & The Restless

SPRING/SUMMER 2017

Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.

Gaming The System

SPRING/SUMMER 2017

Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.

Robot Relations

SPRING/SUMMER 2017

Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.

Glutton Goals

SPRING/SUMMER 2017

Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.

Gen Z Landscape

SPRING/SUMMER 2017

A quantitative overview of Gen Zs’ passions, priorities, and desires, as well as their sources of guilt and worry. 

Gen Z & Open-Mindedness

SPRING/SUMMER 2017

A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.

Gen Z & Politics & Social Causes

SPRING/SUMMER 2017

A quantitative overview of how Gen Zs are approaching politics and social causes, including their opinions, behaviors, and news preferences. 

Gen Z & Relationships

SPRING/SUMMER 2017

A quantitative overview of the different relationships in Gen Zs’ lives, including with their parents, siblings, friends, and significant others.

Gen Z & Social Media

SPRING/SUMMER 2017

A quantitative overview of Gen Zs’ social media usage, and their attitude about platforms and posting behaviors.

Gen Z & Entertainment

SPRING/SUMMER 2017

A quantitative overview of Gen Zs’ entertainment habits and preferences, including the mediums, genres, and formats they like the most. 

Gen Z & Technology

SPRING/SUMMER 2017

A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. 

Gen Z & Personal Care

SPRING/SUMMER 2017

A quantitative overview of Gen Zs’ grooming habits and preferences, including the personal care products they use and resources they consult.

Game Changers Report

WINTER/SPRING 2017

Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.

Fanning Out

WINTER/SPRING 2017

Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.

Sports Clubbing

WINTER/SPRING 2017

Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.