DATA
Love Dating
FALL / WINTER 2015
Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.
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Love Landscape
FALL / WINTER 2015
Global youth are largely hopeful about love and romance, and they are willing to put in effort to find relationships and make them work.
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By Date
Love Social Norms
FALL / WINTER 2015
While young people are progressive in their views of who they should and shouldn't date or marry, they still prefer to adhere to a traditional path of dating, marrying, and having children.
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Love Sex
FALL / WINTER 2015
Current youth are fairly traditional when it comes to their views on sex, both in and out of relationships.
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Love Relationships
FALL / WINTER 2015
Relationships are highly important to young people; they celebrate their love and strive to make it last.
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The One
FALL / WINTER 2015
To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner.
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Show Me Love
FALL / WINTER 2015
Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love.
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Break It UP
FALL / WINTER 2015
Calling it
quits in a serious relationship is always difficult, but young people are starting
to see it less as an ending and more as a beginning.
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Money Talks
FALL / WINTER 2015
Young adults work to maintain financial identities and habits as individuals in relationships and strive to be transparent about money with their partners.
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Brand We
FALL / WINTER 2015
As young people's mindset surrounding marriage evolves, so too are the ways in which they approach weddings.
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The Sexual Mehvolution
FALL / WINTER 2015
Young people around the world are avid consumers of sexual content, but many aren't making the act itself a top priority.
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(Gender) Role Playing
FALL / WINTER 2015
Around the world, less restrictive gender roles are giving rise to new romantic and sexual freedoms among youth—but with new freedoms come new anxieties.
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Pairing Off
FALL / WINTER 2015
Young people are looking to digital tools to connect them with romantic partners in the real world rather than online.
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The (DIS)Connect
FALL / WINTER 2015
Digital tools and communications are adding a new layer of complexity to the way young people connect with, attract, and form romantic relationships.
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Dual Intentions
FALL / WINTER 2015
Young people are finding new benefits to dating, causing them to view it both as an engaging game and an important conduit for life experiences.
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