DATA

FALL / WINTER 2015

Love Brands and Marketing

Brands have an opportunity to play a larger role in romance, both in their depiction of it and in their involvement in young people's lives.

Love Dating

FALL / WINTER 2015

Young people are romantics at heart and believe, contrary to media reports, that dating as more about getting to know people than it is about sex.

Love Landscape

FALL / WINTER 2015

Global youth are largely hopeful about love and romance, and they are willing to put in effort to find relationships and make them work.

By Date

Love Social Norms

FALL / WINTER 2015

While young people are progressive in their views of who they should and shouldn't date or marry, they still prefer to adhere to a traditional path of dating, marrying, and having children.

Love Sex

FALL / WINTER 2015

Current youth are fairly traditional when it comes to their views on sex, both in and out of relationships.

Love Relationships

FALL / WINTER 2015

Relationships are highly important to young people; they celebrate their love and strive to make it last.

The One

FALL / WINTER 2015

To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner.

Show Me Love

FALL / WINTER 2015

Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love.

Break It UP

FALL / WINTER 2015

Calling it quits in a serious relationship is always difficult, but young people are starting to see it less as an ending and more as a beginning.

Money Talks

FALL / WINTER 2015

Young adults work to maintain financial identities and habits as individuals in relationships and strive to be transparent about money with their partners.

Brand We

FALL / WINTER 2015

As young people's mindset surrounding marriage evolves, so too are the ways in which they approach weddings.

The Sexual Mehvolution

FALL / WINTER 2015

Young people around the world are avid consumers of sexual content, but many aren't making the act itself a top priority.

(Gender) Role Playing

FALL / WINTER 2015

Around the world, less restrictive gender roles are giving rise to new romantic and sexual freedoms among youth—but with new freedoms come new anxieties.

Pairing Off

FALL / WINTER 2015

Young people are looking to digital tools to connect them with romantic partners in the real world rather than online.

The (DIS)Connect

FALL / WINTER 2015

Digital tools and communications are adding a new layer of complexity to the way young people connect with, attract, and form romantic relationships.

Dual Intentions

FALL / WINTER 2015

Young people are finding new benefits to dating, causing them to view it both as an engaging game and an important conduit for life experiences.