DATA

SUMMER/FALL 2016

Building Brand Loyalty

Companies across all categories can employ strategies to enhance devotion among young consumers.

Shopping and Technology

SUMMER/FALL 2016

Young people crave technology that makes their shopping experience more informed, convenient, and social.

Shopping Experiences

SUMMER/FALL 2016

Youth are seeking social experiences in stores and are susceptible to impulse purchases while shopping in person.

By Date

Public Funds

SUMMER/FALL 2016

Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions.

TasteMakers

SUMMER/FALL 2016

Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences.

weCommerce

SUMMER/FALL 2016

Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.

Shopping and Customer Service

SUMMER/FALL 2016

Youth seek customer service that provides a personal touch and will go out of their way to share their pleasant brand experiences.

Shopping In-Store Versus Online

SUMMER/FALL 2016

Young consumers have distinct preferences when making purchases in-store versus online, yet they also have shopping desires regardless of the platform.

Shopping Behaviors

SUMMER/FALL 2016

Young people are savvy shoppers who educate themselves on the categories they care about and place value on “premium” products.

Shopping Preferences

SUMMER/FALL 2016

Young people are gravitating towards name brand and exclusive products and increasingly consulting their social network when deciding what to buy.

Membership Drive

SUMMER/FALL 2016

Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.

The Customer Isn't Always Right

SUMMER/FALL 2016

Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.

ReLuxe

SUMMER/FALL 2016

Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.

What's In Store

SUMMER/FALL 2016

Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.