Family Ties
SPRING/SUMMER 2016
Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today.
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The Freeform Movement
SPRING/SUMMER 2016
Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future.
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The Parent Trap
SPRING/SUMMER 2016
Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.
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Major Dads
SPRING/SUMMER 2016
Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.
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PREPAREnting
SPRING/SUMMER 2016
Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.
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Parenting Out Loud
SPRING/SUMMER 2016
In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.
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Parenting 101
SPRING/SUMMER 2016
An overview of major topics affecting moms and dads today.
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Marketing Tips
WINTER / SPRING 2016
These marketing directives and examples act as guidelines for engaging in social good.
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Dollars For Change
WINTER / SPRING 2016
Youth are leading the wave of small donors, who are having a significant impact in supporting social causes and political campaigns.
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Social By Design
WINTER / SPRING 2016
Innovations that encourage sharing and collaboration to benefit the greater good are contributing to youth's alignment with Socialism.
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Obstruction Of Injustice
WINTER / SPRING 2016
Young people are taking a fresh look at censorship in light of the proliferation of hate speech that they witness daily, particularly online.
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Sense In Sensitivity
WINTER / SPRING 2016
Lessons for brands on how to respond in times of tragedy.
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Buy Not
WINTER / SPRING 2016
Mounting self-awareness of materialism is giving rise to an anti-consumerism movement.
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Demo Real
WINTER / SPRING 2016
Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.
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Flair and Balanced
WINTER / SPRING 2016
Youth are staying informed through social media and up-and-coming news sites that expose them to broad points of view, helping them cultivate more well-rounded opinions.
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Pop Politics
WINTER / SPRING 2016
Politics are becoming increasingly entrenched in pop culture.
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Good Vibes
WINTER / SPRING 2016
Youth regard kindness and compassion as social causes and want brands to advocate for such just as they do themselves.
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CHANGEables
WINTER / SPRING 2016
The popularity of causes can rise and fall, and as young people shift their attention from one to another, they rarely see the results of their efforts.
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Clear Consciousness
WINTER / SPRING 2016
Young people’s desire for social consciousness from companies is expanding to include a more pressing desire for corporate transparency and innovation.
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Realistic Optimism
WINTER / SPRING 2016
Youth have a bleak outlook about the direction of the world, but their characteristic optimism is driving them to reconcile such negativity through new approaches to societal betterment.
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Marketing Tips
FALL / WINTER 2015
Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth.
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The One
FALL / WINTER 2015
To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner.
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Show Me Love
FALL / WINTER 2015
Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love.
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The New Friend Zone
FALL / WINTER 2015
“Coupling up” no longer means “settling down”; friends are playing active roles in each other’s lives regardless of their relationship status.
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