Geomarking
Summer / Fall 2014
Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international
culture.
Read More
Universal Invite
Summer / Fall 2014
Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.
Read More
The Omniculturals
Summer / Fall 2014
Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.
Read More
First Glocals
Summer / Fall 2014
Ys are closely connected to the global community, yet this
unification has created a greater need to preserve their local identity,
culture, and heritage.
Read More
POP Marketing
SPRING / SUMMER 2014
Top tips on using pop culture to connect with consumers
Read More
POP Global
SPRING / SUMMER 2014
An overview of key pop culture trends from around the world
Read More
POP Trends
SPRING / SUMMER 2014
An overview of key happenings and shifts across the pop culture landscape
Read More
Pro Parodies
SPRING / SUMMER 2014
Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles.
Read More
Fans Forever
SPRING / SUMMER 2014
Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.
Read More
Justifying Fan Fic
SPRING / SUMMER 2014
Fan fiction is becoming big business.
Read More
Occulture
SPRING / SUMMER 2014
Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads.
Read More
POPulism
SPRING / SUMMER 2014
Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.
Read More
Outer Limits
SPRING / SUMMER 2014
Building on their fascination with science in general, young people are demonstrating a particular growing interest in outer space.
Read More
Culture Counseling
SPRING / SUMMER 2014
As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture.
Read More
The Binge Method
SPRING / SUMMER 2014
Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.
Read More
POPscape
SPRING / SUMMER 2014
Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.
Read More
Consumed Takeaways
WINTER / SPRING 2014
Marketing directives to inform your future approach to the shifting consumer landscape
Read More
Consumed Innovations
WINTER / SPRING 2014
Cutting-edge
concepts, technologies, and services making an impact across the consumer
landscape
Read More
Consumed Global
WINTER / SPRING 2014
Retail and shopping trends from around the world
Read More
Shop Class
WINTER / SPRING 2014
Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.
Read More
Try Before You Buy
WINTER / SPRING 2014
Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.
Read More
Surprise & Delight
WINTER / SPRING 2014
Brands and marketers are reintroducing serendipity to the product discovery process.
Read More
Storefront Extensions
WINTER / SPRING 2014
Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.
Read More
Beacons
WINTER / SPRING 2014
Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.
Read More