By Date

Making A Living

SUMMER/FALL 2017

Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.

Build Your Own Career

SUMMER/FALL 2017

Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.

Job Search Party

SUMMER/FALL 2017

New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.

The Gig Is Up

SUMMER/FALL 2017

Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.

Out Of Office

SUMMER/FALL 2017

Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.

House Funders

SUMMER/FALL 2017

Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.

The Right Moves

SUMMER/FALL 2017

The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.

Nesting & Resting

SUMMER/FALL 2017

Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.

Eco-Exhibitionists

SUMMER/FALL 2017

Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. 

Asking Price

SUMMER/FALL 2017

Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.

Cashless Is King

SUMMER/FALL 2017

Young people are migrating away from traditional financial tools and institutions as they seek to live not only a digital-first but also cashless existence.

Self Made Global Trends

SUMMER/FALL 2017

A snapshot of cultural trends related to work, finance, and home life impacting young people around the world.

Self Made Marketing Tips

SUMMER/FALL 2017

These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.

Gen Z State Of Mind

SPRING/SUMMER 2017

To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.

Accelerated Adulthood

SPRING/SUMMER 2017

As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.

The Monetization Generation

SPRING/SUMMER 2017

Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.

Risk Management

SPRING/SUMMER 2017

Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.

All The Feels

SPRING/SUMMER 2017

Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.

Inside Out

SPRING/SUMMER 2017

As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.

Social Live

SPRING/SUMMER 2017

Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.

Overboredom

SPRING/SUMMER 2017

Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.

The Young & The Restless

SPRING/SUMMER 2017

Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.

Gaming The System

SPRING/SUMMER 2017

Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.

Robot Relations

SPRING/SUMMER 2017

Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.