MACROTRENDS

By Date

Global Culture Marketing Tips

SPRING/SUMMER 2018

These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture.

Eco Chic

SPRING/SUMMER 2018

Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.

Pop In

SPRING/SUMMER 2018

Global youth are increasingly placing their own image in elements of popular culture to engage with content in a highly personal way and become stars in their own right.

15 Minutes Of Fandom

SPRING/SUMMER 2018

The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.

Culture Spotlight On China

SPRING/SUMMER 2018

Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.

Culture Spotlight On Australia

SPRING/SUMMER 2018

The latest Australian exports include movies and fashion.

Culture Spotlight On Indonesia

SPRING/SUMMER 2018

In Indonesia, music goes hardcore while fashion trends toward modesty.

Culture Spotlight On South Korea

SPRING/SUMMER 2018

An overview of popular culture trends in South Korea.

Culture Spotlight On The U.S.

SPRING/SUMMER 2018

Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.

Culture Spotlight On Brazil

SPRING/SUMMER 2018

Political activism is a key part of emerging Brazilian culture.

Culture Spotlight On Germany

SPRING/SUMMER 2018

A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.

Culture Spotlight On India

SPRING/SUMMER 2018

Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.

Culture Spotlight On South Africa

SPRING/SUMMER 2018

South Africa’s music scene addresses youth issues, and the country’s fashion evolves to meet young consumers’ preferences.

Culture Spotlight on Nigeria

SPRING/SUMMER 2018

In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.

Culture Spotlight On France

SPRING/SUMMER 2018

The “indie” scene is growing in French culture.

Culture Spotlight On Japan

SPRING/SUMMER 2018

In Japan, music goes retro, T-shirts go graphic, and luxury returns.

Culture Spotlight On Spain

SPRING/SUMMER 2018

Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.

Culture Spotlight On Turkey

SPRING/SUMMER 2018

Government restrictions and the political climate stifle culture in Turkey, but youth embrace TV and nightlife as a means of escape.

Culture Spotlight On Mexico

SPRING/SUMMER 2018

Tradition and regional pride propel cultural trends in Mexico.

Culture Spotlight On The UK

SPRING/SUMMER 2018

In the UK, innovation drives culture, with new music genres, new video games, and new books winning young people’s attention.

Global Music Trends

SPRING/SUMMER 2018

Music trends popping up around the world.

Global TV Trends

SPRING/SUMMER 2018

TV trends from around the world.

Global Movie Trends

SPRING/SUMMER 2018

Movie trends popping up around the world.

Global Gaming Trends

SPRING/SUMMER 2018

Gaming trends popping up around the world.