MACROTRENDS
Web Esteem
Ys’ web presence is irrevocably tied to their self-worth and self-esteem.
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Mom Focus
A deep-dive into the mindsets of modern mothers.
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StoryTales
The art of storytelling is undergoing a renaissance among youth and emerging as a popular tool for marketers.
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Venture Consumers
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Brand Friends Forever
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The 3Rs
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Life Resume
Gen Ys don't feel that a career resume fully encapsulates their experience and accomplishments; instead, they have given rise to a Life Resume as the principal tool for documenting their
achievements and success in life.
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Slow Web
The Web is undergoing a shift from a fast-paced browsing experience driven by a need for instant
gratification, to one that appreciates a more measured approach to web
content and commerce.
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The Gender Landscape
SUMMER / FALL 2013
Young people's new approach to gender politics, through gender neutrality, gender bending, and gender claiming.
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Men Today
SUMMER / FALL 2013
The emergence of a reverse gender gap sees men struggling and seeking guidance.
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Single Inclusive
SUMMER / FALL 2013
Being single may have once been construed as cause for pity, but in modern times, it’s emerged as a proud signifier of liberation and empowerment.
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Women Today
SUMMER / FALL 2013
Young women continue to evolve what it means to be a feminist.
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Gender Trends
SUMMER / FALL 2013
Gender-relevant microtrends and happenings across the cultural landscape.
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Gender Worldwide
SUMMER / FALL 2013
Gender-relevant movements and societal trends from around the globe.
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Pro-LGBT
SUMMER / FALL 2013
Brands are showing support for LGBT rights in their marketing efforts.
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Gender Flipping
SUMMER / FALL 2013
A new movement highlights the absurdity of gender norms through gender reversal.
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Transgender Voices
SUMMER / FALL 2013
The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.
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Monthly Deliveries
SUMMER / FALL 2013
Specialty subscription services are creating products specific to the needs of either men or women.
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Perfect Boyfriend
SUMMER / FALL 2013
Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.
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10 Gender Takeaways
SUMMER / FALL 2013
Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.
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A Lightness of Being
FALL / WINTER 2013
Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy.
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Short Life
FALL / WINTER 2013
As young consumers seek to be unencumbered, they demonstrate a preference for ephemeral digital services, fleeting experiences, and products with a shorter shelf life.
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Users Anonymous
FALL / WINTER 2013
Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.
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The Comment Box
FALL / WINTER 2013
Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.
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