By Date

Consumer Journeys

SUMMER/FALL 2016

Marketing Tips

SUMMER/FALL 2016

These marketing directives and examples act as guidelines in engaging young shoppers. 

Membership Drive

SUMMER/FALL 2016

Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.

Office Space

SUMMER/FALL 2016

Retailers are enticing young people into their physical spaces with areas to work and be productive.  

Shopography

SUMMER/FALL 2016

In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.

The Customer Isn't Always Right

SUMMER/FALL 2016

Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.

Bot or Not

SUMMER/FALL 2016

The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.

Cease & Assist

SUMMER/FALL 2016

Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.

Brand Mentorships

SUMMER/FALL 2016

Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed. 

ReLuxe

SUMMER/FALL 2016

Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.

What's In Store

SUMMER/FALL 2016

Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.

Community > Commerce

SUMMER/FALL 2016

Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.

Marketing Tips For Engaging Modern Parents

SPRING/SUMMER 2016

These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.

Identity Theft

SPRING/SUMMER 2016

Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.

Parenting In Partnership

SPRING/SUMMER 2016

Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.

Shop Right

SPRING/SUMMER 2016

Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.

Mind The Gap

SPRING/SUMMER 2016

Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.

Parental Advisory

SPRING/SUMMER 2016

Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.

Leaning Out To Lean In

SPRING/SUMMER 2016

Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.

Family Ties

SPRING/SUMMER 2016

Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. 

The Freeform Movement

SPRING/SUMMER 2016

Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. 

The Parent Trap

SPRING/SUMMER 2016

Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.

Major Dads

SPRING/SUMMER 2016

Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.

PREPAREnting

SPRING/SUMMER 2016

Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.