Global Influencer Trends
Influencer trends from around the world
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Feel The Burn: Understanding Modern Burnout
Gain an understanding of the cultural factors creating the state of modern burnout in which modern youth are living.
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Set In (E)motion: The Guide to Gen Y Burnout
Explore the categories and ways in which Ys are burning out, how they’re dealing with each type of burnout, and what this means for brands.
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Peace Of Mind: The Guide To Gen Z Burnout
Explore the categories and ways in which Zs are burning out, how they’re dealing with each type of burnout, and what this means for brands.
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Always Be Hustling
Gen Ys and Gen Zs have adapted to the mentality that one should “always be hustling” in order to succeed and approach the concept in distinct ways based on their generational values and attitudes.
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Over Stimulation
Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.
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Free For All
Ys and Zs are using their free time to counteract the burnout they feel across multiple areas of their lives, providing an opportunity for brands to reach them when they’re in a state of greater receptivity, as well as support and inspire their various free time activities.
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To Your Heart's Content
Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.
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High Society
Today’s youth are self-medicating their burnout with CBD, drugs, food & beverage, and astrology, seeking remedial benefits on top of their desire to escape their stressful reality.
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No Money, More Problems
Young people today are burdened by debt, overwhelmed by rising costs, and uncertain of their fiscal futures, creating a cycle of financial burnout that's difficult for them to get out of.
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The Global Retail Landscape
The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.
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The Future Of Experiential Retail
A blueprint for how brands can secure their spot in the future of retail through the implementation of strategies that cater to modern youth’s desire for sensory, tactile experiences.
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It's A Mall World After All
While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth.
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How Can I Help You?
Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.
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The Direct Connection
Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.
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Retail 2.0: A.I., AR & VR
Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.
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Retail 2.0: Tech-Based Commerce
Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.
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Retail 2.0: Shopping As A Live Event
Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities.
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Retail 2.0: Youth Outlook On Luxury
Modern youth exhibit a penchant for luxury items rather than luxury brands, especially as they prize creativity, individuality, and inclusivity, and are subsequently applying these filters to their purchases.
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Retail 2.0: Incentivized Shopping
Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.
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Defining Generations
The following wheels define each generation according to the six external factors that have shaped their internal values, providing brands a clear picture of the four cohorts and what makes them distinct.
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Generational Comparison Chart
This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.
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The Generational Manifesto
Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.
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Portraits Of A Generation
A snapshot of each generation, including who they are, what they value, and how brands should perceive them.
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