A snapshot of what's happening in the realms of travel and community around the world.

These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.

As brands chase innovation, they need to help reduce the downsides that come with it, and ensure they offer young consumers an emotional connection in an increasingly digital world.

Young people are seeking ways to reduce waste, inefficient time, and unknowns about the world, and are looking to brands to innovate in these areas to get closer to zero obstacles.

For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. 

As modern youth are accustomed to instant gratification, they consider speed fundamental to innovation, which is causing brands to evolve the ways in which they operate and engage with consumers.

Young people are willing to risk sharing their personal information with brands if it can provide increased benefits and transparency.

Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.

In today’s digital world where human connection can feel elusive, modern youth are turning to technology to fulfill their emotional needs and increasingly expect tech to be humanlike.

As young consumers seek to tone down tech's dominance, they're increasingly gravitating towards devices that are discreet, rather than those that stand out.

As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.

Innovations in entertainment that are shaping the future of film and television, music, and gaming.

Innovations in fashion and retail that are redefining textile development, the potential for a data-based economy, and the way consumers shop online and off.

Innovations in food & beverage that are redefining the future of mealtime, healthy eating, and how food is developed and consumed.

Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life.

Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.

An ethnography of young people’s innovation usage over the course of a week.

These marketing tips and examples offer guidance and inspiration for innovation around young people's values.

A snapshot of how innovation is manifesting around the world.

If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.

These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture.

Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.

Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.

Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.