Global Fashion & Style Trends
SPRING/SUMMER 2018
Fashion trends popping up around the world.
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Global Art & Design Trends
SPRING/SUMMER 2018
Art/design trends popping up around the world.
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The Self-Improvement Revolution
WINTER/SPRING 2018
Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts.
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Control Center
WINTER/SPRING 2018
In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.
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Control Center 21+
In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.
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Peer Improvement
WINTER/SPRING 2018
As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.
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Know It Alls
WINTER/SPRING 2018
Modern youth desire to be knowledgeable across many topics rather than one niche subject in order to better relate in today's interconnected world.
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Extracurriculars
WINTER/SPRING 2018
Finding traditional education to be behind the times, young people are turning to alternative platforms and brands to better themselves through a more personalized approach to learning.
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BrandCon
WINTER/SPRING 2018
Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience.
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Mixed Emotions
WINTER/SPRING 2018
Young generations are propelling emotional health as the next frontier of the wellness movement, as they embrace ways to manage their feelings internally and externally.
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Doctor Who?
WINTER/SPRING 2018
As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.
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Personal Best
WINTER/SPRING 2018
As young consumers strive to improve themselves, they're embracing custom personal care products that leverage data and technology to address their specific needs and provide optimal performance.
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The Malevolution
WINTER/SPRING 2018
In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a modern male, opening the door for brands to address their evolving needs.
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Best Dressed
WINTER/SPRING 2018
Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.
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R&R (Rest & Replay)
WINTER/SPRING 2018
Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.
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Exertainment
WINTER/SPRING 2018
Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.
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Millennials’ Vision Boards
WINTER/SPRING 2018
An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.
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Global Betterment Trends
WINTER/SPRING 2018
A snapshot of how self-betterment is manifesting for young people around the world.
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Betterment Marketing Tips
WINTER/SPRING 2018
Best-in-class examples for engaging with young consumers around betterment.
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The New Social Norms
FALL/WINTER 2017
Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives.
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Go Big Or Go Home
FALL/WINTER 2017
In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.
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UnWasted Time
FALL/WINTER 2017
In a movement away from extreme drinking, youth are engaging in moderation and even abstaining from alcohol altogether, finding ways to socialize that don’t center around drinking.
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Millennials' Seven Day Sober Diary
FALL/WINTER 2017
An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.
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The Age Of Innocence
FALL/WINTER 2017
Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.
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