Self Made Global Trends
SUMMER/FALL 2017
A snapshot of cultural trends related to work, finance, and home life impacting young people around the world.
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Self Made Marketing Tips
SUMMER/FALL 2017
These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.
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Gen Z State Of Mind
SPRING/SUMMER 2017
To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.
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Accelerated Adulthood
SPRING/SUMMER 2017
As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.
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The Monetization Generation
SPRING/SUMMER 2017
Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.
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Risk Management
SPRING/SUMMER 2017
Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.
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All The Feels
SPRING/SUMMER 2017
Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.
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Inside Out
SPRING/SUMMER 2017
As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.
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Social Live
SPRING/SUMMER 2017
Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.
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Overboredom
SPRING/SUMMER 2017
Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.
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The Young & The Restless
SPRING/SUMMER 2017
Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.
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Gaming The System
SPRING/SUMMER 2017
Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.
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Robot Relations
SPRING/SUMMER 2017
Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.
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Hi & Buy
SPRING/SUMMER 2017
Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.
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Glutton Goals
SPRING/SUMMER 2017
Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.
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Gen Z Global Trends
SPRING/SUMMER 2017
A snapshot of cultural trends impacting Gen Zs around the world.
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Gen Z Micro Trends
SPRING/SUMMER 2017
Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors.
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Gen Z Marketing Tips
SPRING/SUMMER 2017
Marketing directives and examples for engaging Gen Zs.
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The Democratization Of Sports
WINTER/SPRING 2017
Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.
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Fanning Out
WINTER/SPRING 2017
Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.
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Sports Clubbing
WINTER/SPRING 2017
Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.
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Game Of Life(style)
WINTER/SPRING 2017
The culture around sports has begun to supersede the game itself in terms of young fans' interest, revealing an opportunity for brands to tap into the unique lifestyle elements that each league presents.
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(Pas)Sport
WINTER/SPRING 2017
Youth consider sports a key part of the travel experience, with many planning trips around watching and playing games, or aspiring to do so.
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Sport The Look
WINTER/SPRING 2017
Branded athletic apparel and paraphernalia are poised to become the new athleisure as sports fans and non-fans alike increasingly embrace sports-related products.
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